Merrill Lynch tires officially landed on the Chinese mainland market
At the beginning of 2009, German Merrill Lynch tires officially landed on the Chinese mainland market. Prior to this, the German company Merrill Lynch used the Chinese tire market as a key strategy for the development of the company. In 2007, Merrill Lynch (Hong Kong) was established in Hong Kong and was solely responsible for the development of the Chinese market.
Mr. von Martin Sim, President of Merrill Lynch, said when Merrill Lynch (Hong Kong) Company was founded: “China is developing its economy at an extraordinary pace, and China has created a world-renowned economic achievement as a global competitor to Continental Tire. When we enter the Chinese market, we must understand and respect China's markets and customers.â€
In accordance with the company's China market strategy, Hong Kong-based Merrill Lynch (Hong Kong) Co., Ltd. designed the Mayrun Haotai tyres specifically for the Chinese market. Through the trial and improvement of Merrill Lynch Hong Kong customers in North and South China, it was finally decided that In 2009, the official launch of Mayrun Merrill Lynch series tire products.
The first batch of MAYRUN Merlin Haotai series tire products is MR600's asymmetrical pattern series, currently has more than 30 specifications of 13-19 inches. In response to high-end customer requirements, Merrill Lynch also plans to introduce the single-track pattern tires of the Mayrun Merlot Howe MR600, which is suitable for high-speed vehicles.
As a key product, the MAYRUN Merrill Lynch series SNOW GRIP snow tires are formulated with Si-added materials to enhance the grip of the tires on the ground. Merrill Lynch will be suitable for use in snow in cold climate conditions in northern China in winter. As an important strategy for companies to participate in the competition in the Chinese market.
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