Comprehensive offensive or focus on breaking through Yuchai needs to be decided as soon as possible

According to reporters from Yuchai, Yuchai’s engine order quantity has reached 60,000 units in February. The engine shop production line is running at full capacity throughout the day, and all supporting plants have also started to increase their horsepower. It is expected that the level of the same period of last year may recover in March.

After undergoing a decline in production and sales volume in the fourth quarter of last year to 15,000 units, the sudden and sudden rise has made Yuchai somewhat overwhelmed.

“From the perspective of all orders, agricultural vehicles (light trucks) started the fastest, and their engines accounted for 60% of the orders.” Ning Xingyong, manager of Yuchai’s production department, told reporters: “This is closely related to the national policy of developing rural markets. Relevant, tens of thousands of low-end light trucks can well meet the needs of farmers returning home before and after the Spring Festival. Based on the long-term accumulation of basic technologies, Yuchai adapts to this market more quickly."

It is understood that the light engine between 170 and 190 horsepower in the order accounted for nearly half of its production. As Yuchai, which has a share of about 20% in the domestic diesel engine market, despite promptly seizing the growth point in the rural market, production and sales volume are also expanding, but it is not easy to bring in corporate profits. “The profit of agricultural vehicles is very low, and even one vehicle will lose a thousand dollars.” Cai Xiaohong of Yuchai Technology Center expressed concern.

“After the lightest vehicle starts at its fastest, orders for medium-sized and medium-heavy vehicles have also increased,” Ning Xingyong said. “The 6 to 12-meter passenger car engine will be the strength of Yuchai’s growth.”

At present, Yuchai has a 55% share of the domestic passenger car engine market and is an absolute "leading player." As the largest diesel engine production base in China, Yuchai has the advantage of a wide range of products, including buses, trucks, buses, agricultural vehicles, engineering and other mechanical mainstream power products, and even the production of marine engines and passenger cars up to 1.4 liters. At the moment when many companies are using the “extended product line” to withstand the economic crisis, Yuchai already has advantages in this area.

“Yuchai has 12 series and thousands of models. It spans 50 to 1000 horsepower and has its own engine. There is a peak in product sales at any time of the year.” Cai Xiaohong said that this advantage is conducive to spreading risks.

According to the data released by the China Association of Automobile Manufacturers, despite the fact that in January 2009, Yuchai took the lead among diesel engine manufacturers with 23,073 units, a 21% downward trend occurred, while Anhui Quanchai Group, Weichai Holding Group and Dongfeng Motor Co., Ltd. All three companies exceeded 30%, with an increase of 55.10%, 480.24% and 37.48%, respectively.

Some analysts pointed out that the scale of Yuchai's products needs to be accelerated, and Yuchai's ability to achieve high-volume production tends to be medium-sized, which is obviously not in line with the market trend of “developing towards light and heavy ends”.

“Yuchai has always hoped to make breakthroughs in heavy-duty engines.” Cai Xiaohong told reporters. It is reported that in 2009 Yuchai 6K high-power diesel engine will be listed, belonging to 12 to 13 liters heavy engine. At present, Yuchai's production line is still being rebuilt and upgraded around the 6-cylinder machine. The 8-cylinder heavy-duty engine that many manufacturers have begun to work on is still a problem facing Yuchai.

“But in March and March, we will never lose a market order!” Yuchai is self-motivating to seize the current great market opportunities and achieve a good start in the first quarter to ensure the smooth realization of the annual goals.

Despite the global economic downturn, in February, Yuchai signed a US$10 million agreement for the supply and marketing of engine products with Russian distribution companies, and achieved the first batch of models exported to Russia as Yuchai’s single-line full range of products, including 13 models such as the YC4108D. In the future, it will be extended to construction machinery, vehicle and other product lines. Previously, the export market once drove down the sales of Yuchai. In order to reverse the unfavorable situation and complete the market complementation, Yuchai has been committed to the development of emerging markets in Russia.

Throughout recent years, Yuchai’s double-digit growth rate has been amazing. However, with many domestic automobile companies building industrial chains and adopting a group approach, as an independent engine company, Yuchai wants to maintain its leading position and may face more challenges.

“From the point of view of the development trend of global manufacturing, from the 1970s onwards, simply relying on expanding the scale of enterprises, expanding towards a single organizational group, and extending the product line model are gradually being questioned. At the same time, The "cluster development" model is increasingly respected." Some experts pointed out.

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According to the Ministry of Finance, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Commerce, the State Administration for Industry and Commerce, and the General Administration of Quality Supervision, Inspection and Quarantine, seven ministries and commissions jointly issued to local governments the Implementation Plan for Auto and Motorcycle Applications to the Countryside. For the subsidy of township autos, farmers can purchase subsidy up to 5,000 yuan per vehicle for light-duty trucks and mini-buses with a displacement of 1.3 liters or less. However, mini-cars are not included in subsidies.

The implementation plan clearly stated that if a three-wheeled vehicle or a low-speed truck is scrapped and redeployed for a light-duty truck, the sales price for the light-weight truck will be subsidized by 10%. If the unit price exceeds 50,000 yuan, a fixed-rate subsidy of 5,000 yuan per vehicle will be applied. For the purchase of minivans, the same subsidy will be given at a price of 10% of the sales price. If the unit price is more than 50,000 yuan, the same amount will be subsidized at 5,000 yuan per vehicle. Each of the above two types of vehicles is limited to one purchase per household. For the purchase of motorcycles, the sales price is 13% subsidy, the unit price is 5,000 yuan, and the fixed amount is 650 yuan.

The light-duty trucks entering the subsidy range refer to the cargo vehicles with a total mass of more than 1.8 tons but no more than 6 tons; the minibuses refer to the motor vehicles with an engine displacement of 1.3 liters or less for carrying passengers, but the subsidy for cars is not applicable. range.

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