World-renowned water pump business layout in China

BAIN, the world's leading management and consulting company, based on in-depth study of the Chinese market, predicted in 2011 that from 2012 to 2020, the Chinese market will continue to maintain high-speed growth of more than 10% in hot water projects such as solar and air power. At the same time, it means that there is a huge demand for miniature hot water pumps with power below 2KW, especially the mid-range price-effective water pump products with the highest cost-effectiveness.

So, as a high-end water pump brand, how should we face this market change? How to get a share in the fast-growing mid-end pump market?

Grundfos, the world's first high-end pump brand, gave its own answer. In 2012, Grundfos invested in the establishment of Yimaike Pumps (Beijing) Co., Ltd. (hereinafter referred to as “YiKeKe”), which provided YiKeKe pumps to provide cost-effective miniature water pump products for solar energy, air energy and other hot water projects. .

Since August 2012, Yimai Branch has successively established business representatives in 9 cities and 4 cities including Beijing and Tianjin to develop business. After nearly two years of expansion, more than 2,000 installation and engineering companies have registered on the website of Yimai Branch. The company's water pump products have been used in more than 1,000 hot water projects, with sales of nearly RMB 10 million in 2013.

According to Yang Zheng, National Market Manager of Yimai Branch, since 2013, Yikeke has successively collaborated with headquarters of famous manufacturers of solar energy and air energy, such as Midea, Zhongguang Outes, Four Seasons Muge, and Huang Ming Solar Energy. Micro-pump products have been tested and used in some projects, with stable operation and good feedback. In 2014, YiKeKe is further seeking more in-depth cooperation with these famous manufacturers.

The stable development of E-Technology proves that a high-end brand can open up new markets by establishing independent sub-brands with different orientations.