Jiangling Motors leverages Ford to enter the SUV market

2019-05-16 14:04:32

Jiangling Motors, with its core competitiveness in the production of commercial vehicles, is leveraging Ford Motor's entry into the SUV market. At the just-concluded Beijing Auto Show, Jiangling Motors unveiled its four models in its two fields, marking the products of this car manufacturer. It has started to commercialize light vehicles, light trucks, pickup trucks, and other commercial vehicles. Passenger vehicle penetration.

Jiangling Motors is known as the "car king" in the field of domestic commercial vehicles. Especially in the light passenger market, its Ford Transcend family has dominated the market for many years, occupying a leading position in the segment market, and its market share in 2013 accounted for more than 60% of the high-end light passenger market.

Jiangling pickup trucks and light trucks have also performed well. They have enjoyed a good reputation among consumers because of their durability, fuel economy, and environmental protection. At present, Jiangling's Shunda, Kai Rui and other light trucks have a market share of more than 50% in the high-end light trucks and have become the leader in the domestic light truck market.

"SUVs have to be the world", which is the consensus of car manufacturers. Obviously, Jiangling is not willing to only be a "commercial vehicle king." With more and more limit numbers, “separate two children” and consumption growth driven by income growth, the SUV is already a “crown jewel” in the passenger car market.

After more than three years of testing the water, sales of JMC “Yusheng S350” have entered the top three non-hosted SUVs in China. With this encouragement, Jiangling decided to join forces with Ford to fully enter the SUV market and formally launch the Everest concept model. This is another strategic move by Jiangling Motors to enter the SUV market following the joint venture's own brand, the "Junsheng S350."

According to Mao Chunming, deputy general manager of Jiangling Motors Sales Co., Everest will focus on the large-scale SUV market of 300,000 yuan or more in the future, while the joint-venture brand SUV "Yusheng" series will focus on the midpoint of 150,000 to 200,000 yuan. market. The entry of Ford branded SUV products has enabled Jiangling Motors to form a “dual brand” pull-net layout with high school collocation and internal and external forces in the SUV segment.

According to the statistics of the CLUCC, the domestic SUV market sales in 2013 reached 2.765 million vehicles, an increase of 50.6% year-on-year, accounting for 16.9% of the narrow passenger car market. According to analysis by industry experts, the domestic SUV market capacity will continue to rise in the next three years, the market segmentation will accelerate, and the demand for consumers to purchase cars will also increase. Mao Chunming predicts that off-road SUVs and mid-to-large-sized SUVs represented by Yu Sheng and Everest are expected to become new consumer hotspots in the SUV market following urban SUVs.

While launching new cars, Jiangling Motors will also expand its dealer network. Mao Chunming disclosed that while strengthening the construction of the first-tier market channels, Jiangling still has to promote the second, third, and fourth-tier city outlets, adopting sub-brand management, sub-brand sales, and constantly improving sales channels. With good products, there are sound sales channels, and see if Jiangling can stir the SUV market "a pool of spring water."

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