In 2010, the top three micro-vehicles failed to complete the scheduled sales target, and they must be transformed.

If you carefully count the manufacturers who did not complete the sales task in 2010, there is one estimate that surprised all people, that is, SAIC-GM-Wuling – the 2009 domestic passenger car sales champion. From January to November 2010, SAIC-GM-Wuling completed sales of 1,063,000 vehicles. According to Wuling's original full-year plan, it had to complete sales of 1.23 million. In the final December, this task seems to be in no way complete.

As the No. 1 sales volume of domestic passenger car companies in 2010, SAIC-GM-Wuling was able to be unique in 2009 and has exceeded 100,000 units in several months, such as May 2009 and October 2009. After entering 2010, the sales volume was even higher than before. In January, it had set a sales record of 120,000 units. On this basis, Wuling's 2010 annual target of 1.23 million vehicles is not radical, and it is only necessary to maintain sales of more than 100,000 vehicles per month.

If you carefully compare the sales figures for 2010, you will find that even in the first 8 months, SAIC-GM-Wuling’s cumulative sales volume was 798,500 units, which means that it achieved nearly 100,000 vehicles per month. However, in the first 10 months, SAIC-GM-Wuling’s cumulative sales volume was 978,500 units, and the gap was widened. However, this is not an isolated phenomenon. In fact, the micro-vehicle industry is the most aggressive target set in 2010. Chang’an Group (Chongqing Chang’an, Hafei, Changhe) produced 742,000 micro-vehicles in the first 10 months of 2010. In late 2009, their goal was to achieve 1 million sales in 2010. The traditional micro-vehicle third Dongfeng Xiaokang has a target of 300,000 vehicles in 2010. In the first 10 months of 2010, it only completed 169,000 vehicles. In other words, the top three in the micro-vehicle field will hardly achieve the 2010 sales target.

First of all, in 2009 domestic mini vehicle sales were 1.95 million, an increase of 83% year-on-year. The auto market is too hot. Manufacturers are generally more optimistic about 2010. In addition, with the continued policy stimulus in 2009 and 2010, the mini vehicle consumption capacity of the second and third lines has been advanced in advance. Although micro-vehicles have the function of production tools, it is still difficult for urban residents to have the ability to purchase a second vehicle within a short period of time. In the long run, microcars are the first vehicle in the family and are both production tools and manned vehicles. If the business is big, it must be upgraded to a pickup truck or a light truck. From the perspective of a manned vehicle, it will become a car, an MPV, or a light passenger. In other words, there are no market spaces in the two directions of mini vehicle development.

Faced with this situation, SAIC-GM-Wuling is actually preparing for a rainy day and is ready for transformation. On November 22, 2010, it preemptively released Baojun, a brand of passenger car, which is a continuation of the growth space for mini vehicles in one path. At the same time, at the 2010 Beijing Auto Show, Wuling Hongguang was also launched, focusing on the low-end MPV market, and also wanted to continue the original micro-customer market and make another upgrade. 2010 should be seen as a watershed development for mini-vehicles. The micro-vehicle, a unique model in the Chinese market, has already let SAIC-GM-Wuling's models to their fullest potential, and this year has allowed everyone to work out its transformation path.

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