How foreign companies develop Chinese automotive fastener market

The vitality of China's auto parts market is undoubtedly revealed in 2009. According to data from the China Association of Automobile Manufacturers, China's auto parts output value will reach 1.2 trillion yuan in 2009, a year-on-year increase of 26.7%. The number of parts and components companies in China also reached 13,000. From 2002 to 2008, the number of Chinese auto parts companies grew at an average annual rate of 20%. Correspondingly, the rapid development of automotive fasteners in the fastener industry is also a legitimate concern - more and more automotive fastener manufacturers began to pay attention to this market, trying to make the company better development in this market . In the face of this major trend, how to comprehensively improve the quality of the company, gain more market share, and gain more customers has become almost every company's focus.

Int'l International, for this company established in 1931, the products cover 26 countries and regions in the world, integrating R&D, production, international procurement, marketing, technical service and support, enjoying a high reputation internationally. As for the prestigious British fastener company, it is not difficult to sniff out the commercial opportunities and seize the opportunity. So when the company learned that it had started to develop the market for automotive fasteners in mainland China in 2005, Not surprising. What we are more interested in is how they are doing?

Any strong demand in the automotive fastener market can be seen, but how to seize it is by itself. Constantly improving its own strength in R&D and technology of automotive fasteners and continuously improving its ability to serve customers is the best choice.

Enhancing enterprise technological innovation capabilities

Technology is the core competitiveness of enterprises, and innovation in technology accumulation is even more important. After accumulating and summarizing long-term experience, it will occupy a high level of technology and achieve technological leapfrogging. The R&D centers in the world are the special talents in this field. In the UK, this professional R&D and test team helps the customer to improve the engineering design based on the needs of the customer, constantly surpassing customer expectations in quality and addressing different needs. Make a quick response. It is precisely because of this time to maintain the leading technology, design and development of new products to meet the efficiency and quality of the ever-changing market environment, the company was awarded the title of "high-tech enterprises in Jiangsu Province" by the Jiangsu Provincial Department of Science and Technology, and has obtained the certificate. According to the “Document No. 12” promulgated by the State Council, high-tech enterprises are enterprises that use high-tech to produce high-tech products; they are knowledge-intensive and technology-intensive economic entities. Enterprises must meet the criteria for certification. For example, the input for research and development of a company must account for 3% to 5% of the company's sales revenue. Organizations, measures, and methods with modern management can only be identified, and Milestone can do everything. In terms of product innovation, the company's declaration of "Aluminum Flanged Rivet Nuts" and "Hi-Tork Type Automotive Embedded Nuts" are considered to be indispensable in the automotive industry because of their superior performance, high quality, and environmental protection of materials. The components were reviewed by the Wuxi New District Science and Technology Bureau and reviewed by the Jiangsu Provincial Department of Science and Technology. They were identified as high-tech products in Jiangsu Province. In the company’s organization and management, Miley’s speeding global collaboration was organized, and solutions designed for customers were often Competitors can not provide, but the response time is short, the response is no one can be faster, it can produce a prototype for a global top 5 mobile phone manufacturers in 2 weeks, and then application engineers in Europe, the United States technology With the help of the center, they immediately started working to produce prototype inserts and handed them to the US Technical Center for testing and feedback to customers. All the actions were done at one go, and they were extremely satisfying.

Provide professional system services

The most concise introduction to the company is that it provides professional engineering fastening systems; by analogy, its most clear introduction to customer service is to provide professional and systematic services.

In mainland China, Miles not only established a production base in Wuxi, but also set up branches or representative offices in Shenzhen, Shanghai, Tianjin and Beijing to provide better and faster technical services to customers. In order to develop the auto parts market in recent years, the company’s automotive division has also set up on-demand buffer stocks to shorten the delivery time from other regions in Asia under normal conditions. In addition, the company has specialized personnel for auto parts and The automotive fastener industry conducts research to understand the industry trends and the latest needs of customers. At the same time, Yingying participates in automotive and auto parts exhibitions and promotes in some industrial print media so that more customers can fully understand all aspects. The advantages and great potential of Miles.

"We don't just sell a fastener so simple, we want to give customers the best solution! We don't just sell our products, we sell our passion more, and provide our customers with the best solution "This is the concept of customer service of the British people. Under the guidance of such an idea, Milestone is equipped with technical support, application engineering, project management and customer service capabilities in all finished production areas. Customers have encountered problems. They can choose local operating agencies or send emails directly to the company through “quick contact”. The company can reply and solve the problems as quickly as possible.

2009 has already passed, but the auto parts market in 2010 that followed closely obviously continues to be high-flying. In the face of more than 40% growth in China's auto industry, the production capacity expansion of auto parts companies will inevitably become a reality. , is bound to be a member of the expansion of generals now!

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