·The introduction of special car policy may trigger market fission

The domestic special car market will face great changes. A few days ago, the Ministry of Transport issued a draft of the consultation on the special car service for a one-month public consultation. Insiders said that after the introduction of the new policy, the domestic special car market will face several major changes. With the tightening of supervision, the difficulty of making private cars for private cars will increase, and the introduction of special car policies will promote the explosive growth of the car rental market. Some insiders said that there are three major trends in the development of domestic special vehicles in the future.
Impact 1:
The market structure or great changes It is reported that the "Interim Measures for the Administration of Network Appointment Taxi Management Services (Draft for Comment)" (hereinafter referred to as "Management Measures") clearly stipulates that private cars are not allowed to access the private car platform. According to industry insiders, once the "Management Measures" is introduced, it will bring about a slight change in the existing car market. It is understood that at present, among the three major domestic car platforms, the two platforms of Dibo and Uber mostly use private cars, while the special cars in China use the operating vehicles of the leasing companies. Analysys think tank believes that because all vehicles from Shenzhou special vehicles come from third-party car rental companies such as China Car Rental, Shenzhou Special Vehicle will effectively avoid policy problems with its B2C model. However, at present, Didi has obtained the first license plate license issued by the Shanghai Municipal Communications Commission, but the license is only applicable to the Shanghai market. In the future, the model of cooperation with local governments in the future can be replicated in other domestic markets. Need to observe. In addition, the "Management Measures" clarified that the special vehicle database will be connected to the supervision department of the Ministry of Transport. According to the industry, Uber has set up a branch in China. After the introduction of the “Management Measures”, how the three platforms of Didi, Uber and Shenzhou will adapt to the new management measures will determine the transformation of the competition between the three parties and market share. The change.
Impact 2:
Private cars or a large number of exits, in accordance with the provisions of the "Administrative Measures", private cars in the future want to do a special car, you have to register the car as a rental passenger transport, and according to the "Compulsory Vehicle Retirement Standards Regulations", which was implemented in 2013, small and micro Non-operating passenger cars have no service life limit, and small and micro-rental passenger cars have a service life of 8 years. If the private car registers the vehicle property as a rental passenger, the service life will change from no years to limited years of use. Private car owners who have done special car service told the Guangzhou Daily reporter yesterday that after the introduction of the policy, private cars are more risky to do special cars. They were faced with a fine of several tens of thousands of yuan before being arrested. In the future, if the car is to be used, the nature of the private car will change. The age will also be affected. At the same time, private car drivers have registered several special car platforms for the purpose of multi-drawing, but this consultation draft proposes that the network reservation taxi should not access two or more network service platforms at the same time to provide operational services. If only one platform can be registered, the driver's income will be greatly reduced. Jia Xinguang, executive director of the China Automobile Dealers Association, said in an interview with the Guangzhou Daily reporter that some private cars had been specifically operated before, and the introduction of the "Administrative Measures" made this part of the vehicle officially registered as a rental passenger and became a special car.
Impact 3:
Or to stimulate the release of the development draft for the car rental market, most people in the industry said that only the rental passenger vehicles registered as taxis can make a special car, so it will stimulate the development of the car rental market. According to data from professional consulting firm Roland Berger, the scale of China's car rental market has increased from 9 billion yuan in 2008 to 34 billion yuan in 2013, with a compound annual growth rate of 29%. It is expected that the size of China's car rental market will increase to 65 billion yuan in 2018. The number of fleets reached 779,000. It is estimated that by 2018, China's short-term car rental market will reach 18 billion yuan, with a compound annual growth rate of about 27%.
According to the relevant data, the China Special Vehicle Service Market Monitoring Report released in the second quarter of this year shows that in the second quarter, high-income users accounted for the highest proportion of Shenzhou special vehicles and Uber user groups, and users with revenues exceeding 12,000 yuan accounted for 33.6% and 31.8%, while the retention rate of China's car customers is as high as 66.7%, ranking first among all car service platforms.
Three development modes of the private car platform 1. Low-cost purchase of new cars and then transfer to the used car market to increase platform revenue Jia Xinguang said that with the introduction of policies, in the future, the company must have vehicles that meet the policy requirements, but not as before. Relying on private cars, the current practice of special cars in China is correct. It is understood that some foreign car platform providers are currently cooperating with some large auto manufacturers to purchase vehicles at a lower cost, and these cars are again in the form of used cars in the service car market several years later. enter the market. Jia Xinguang revealed that due to the detailed maintenance of these vehicles and the situation of the vehicles in the special car company, the car platform company can also make its own used car business.
2. Cooperate with the leasing company to compete for market share According to the Guangzhou Daily reporter, many 4S stores are facing difficulties in sales of new cars. Some 4S stores use the original lease license to pack some new cars into the leasing company or operate with the current car. Work with the platform or provide your own car rental service. The person in charge of the 4S shop revealed to reporters that since the market sales situation is not optimistic this year, the brand new car will be listed next year. In order to digest the inventory, the 4S shop registered 30 new cars as operating vehicles at one time and became the company's lease. The legally operated vehicles of the department cooperate with a special car service platform.
3. Cooperating with auto manufacturers to develop short-term rental business It is understood that some auto manufacturers also have their own short-term rental business, but the market volume is still not comparable with the current three major Internet service platforms in China. To this end, the above-mentioned industry veteran Jia Xinguang said that in the future development of the special car, there is a way for the car manufacturer's short-term rental business to cooperate with the car service platform, the two sides share on the user and the vehicle, thus achieving 1+1 greater than 2 effect.
Lu Zhengyao, Chairman of the Industry Voice China Special Vehicle:
Special car market or various M&A cooperation For the two opinions drafted by the Ministry of Transport, Lu Zhengyao, chairman of Shenzhou Special Vehicles, said that the introduction of the new policy of the Ministry of Communications is a good thing, but the overall strictness. Lu Zhengyao revealed that during the early drafting and consultation period, several major Internet travel companies participated in the discussion. For the content of the draft, Lu Zhengyao believed that the overall tightness was mainly manifested in both the car and the people.
Lu Zhengyao believes that the special car runs less than a taxi every day, and the eight-year retirement period is a waste of vehicle use. At the same time, Lu Zhengyao worried about whether the special driver would implement localized management in the same way as the taxi driver.
At the same time, Lu Zhengyao believes that the special car is not a substitute for a taxi. The special car is a differentiated service. Since it is a differentiated thing, it is necessary to reflect the differences in terms of models and prices. At the same time, after the introduction of the New Deal, the crackdown on low-end products for Internet travel will increase, including the regulation of services from models and services.
For the competition in the future special car market, Lu Zhengyao believes that competition has just begun, and the future does not exclude the possibility of mergers and acquisitions in the special car market, but the domestic car market is not a big opportunity for new entrants.

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