Diving in online door test drive business into the auto market
Following the business of taking a ride, driving on behalf of passengers, and buses, Didi Travel (hereafter referred to as “Didiâ€) went live again on the “home test drive†new business yesterday. At present, the business is already in the Drip Trip App App. Previously, we have repeatedly mentioned that we would like to enter the automotive aftermarket and try to realize the business model. The home test drive will be the company’s first product in business exploration in this field.
The reporter learned that the drip test drive business will be formally launched in Beijing on the 23rd of this month and is expected to cover Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou and other cities in November. After the user browses through the drop-off test drive entrance and makes reservations for the branded car, the car certified by the platform will provide on-site service, and the user can personally understand the actual use of the vehicle according to his planned route.
It is understood that there are more than 20 auto brands that can be reserved for test drives, which involve more than 100 models. The price of the car ranges from about 10 million yuan to more than 1 million yuan. At present, Mercedes-Benz is already the first car brand to enter the Didi test drive platform. Didi said that other international and domestic well-known car brands will also gradually enter the drop test drive. To protect the safety of people and vehicles during the test drive, the drip test drive platform will purchase a test drive liability insurance covering three possible risks of vehicle loss, personal injury, and third party loss during the test drive.
Analysts said that Didi's involvement in the test drive is actually a gold mine in the fancy car market. This business can provide accurate mobilization and experiential marketing for car manufacturers. "The test drive business is just a beginning. There are many other business models in the auto market that can be tried." Didi said. According to the relevant forecasting information of the transportation department, the average growth rate of China's auto aftermarket will exceed 30% in the future. After 2018, the scale of the market is expected to break the scale of trillion yuan.
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