Nanjing Fiat 2004 stars faint

Market failures rumors spread everywhere Nanjing Fiat seems to have a negative year this year. In the case of the overall unsatisfactory auto market, Nanjing Fiat is particularly uphill. Due to the inability to open up the market, Nanjing Fiat recently announced that it has lowered the sales target of 5.2 million units at the beginning of the year to 30,000. Then it was confirmed by the outside world that the new car "Duobao" that was planned to be launched at the end of the year was stranded and may not be listed until the first half of next year. It is rumored that the domestic "Lanqia" will be out of line. At the time when this paradox was unfavorable, there was a widespread apology letter on Nanjing’s Fiat’s general manager Su Tongchang’s aficionate to employees because of poor management. At the same time, the industry is also rumored that Sun Yong, general manager of the Nanjing Fiat Ministry of Commerce, may have to take classes in the near future. For letters circulated on the Internet, Nanjing Fiat recently entrusted its public relations company to issue a statement, insisting that “Su had not sent a letter to employees” and “the letter contained nothing.” For Sun Yong, the manager of the Ministry of Commerce stated that Sun is still serving normally. However, there is no wind, but Nanjing Fiat’s market performance in the past two years is indeed unsatisfactory. Especially when the overall auto market decline this year, it is the market failure. At the beginning of 2002 when Nanjing Fiat launched Palio, it sold more than 20,000 cars. However, in 2003, the situation began to deteriorate. Under the circumstances of the national auto market blowout, Nanjing Fiat failed to catch the Clipper, and the sales volume was only over 30,000, and the sales target for the year was 50,000. At the beginning of this year, the company set a sales target of 52,000 vehicles in the next year. However, during the period from January to August this year, only a total of 20,000 cars were sold, and the average monthly sales volume was less than 3,000. At the end of the year, 60% of the sales target has not been reached. The company had to adjust its annual sales volume to 30,000 this year. At the same time, despite the sluggish auto market, most companies still have a considerable growth compared to last year. According to data from the China Association of Automobile Manufacturers, from January to October, the cumulative production and sales of automobiles were 4.301 million and 4.134 million, which were an increase of 17.58% and 17.59% respectively. However, the annual sales target for Nanjing Fiat correction is already lower than that of last year, and the downward trend of sales this year has been set. The unfavorable performance directly caused by the decline in sales volume is the reduction in the market share of Nanjing Fiat. According to statistics, as of August this year, the market share of Nanjing Fiat was only 0.6%, compared with 1.1% in the same period of last year. The market share is not high, but it is now reduced by nearly half. It can be said that Nanjing Fiat has become the most declining enterprise in the domestic joint venture since this year. Single product line This year, various manufacturers have successively introduced many new models, but Nanjing Fiat has just introduced some models such as the 04 models, the AT block, and sports models on the basis of the previous Palio. According to relevant informed sources, one of the main reasons for the decline in Nanjing Fiat's performance is that its product line is too single, only economical cars. In this year's auto market price reduction situation, a single economy car will certainly not be able to resist the impact of price cuts. The sales manager of Nanjing Fiat North said that he hopes the manufacturers will launch new products and enrich the product line. Because consumers want to change the second car after buying the first car, they usually do not choose the same series and the same price. However, the delayed listing of Duobao undoubtedly poured cold water on these distributors. Chen Fei, the manager of Nanjing Fiat's Ministry of Commerce, explained that the reason was that the overall auto market was sluggish this year and the sales situation was not satisfactory. The listing of new cars at this time may not bring about the expected results, and the timing of listing in the first half of next year may be better. However, the new product advertising and marketing and other aspects of the work is not yet fully in place is also a reason. However, according to a report by JPMorgan Chase, this year China's car capacity surplus is 11%, and this number will reach 23% next year. Many industry experts also believe that the trend of automobile price cuts will intensify in the next two or three years, and the auto market will not improve. Concern over Internal Management Whether Nanjing Fiat's Product Quality Department and the Ministry of Commerce are separated from each other? Is there a large loss of sales and service personnel? Does the Chang’an Ford Nanjing factory excavate a large number of skilled workers? Nanjing Fiat said that the company has never had problems in these areas. However, rumours about Sun Yong, the senior manager of Nanjing Fiat, were harassed. Jing Baoqing, who was before Sun Yong, voluntarily resigned because the sales target could not be completed. Now facing the same situation, Sun Yong's stay is of concern to the industry. According to the reporter's understanding, Nanjing Fiat has changed three marketing executives in the past two years. The middle and senior managers of several joint venture companies went to other car companies. Every time a new management team is replaced, it will take some time to understand the company's operations, and it will also bring a new management style, which will take time to run. Changing the marketing management level so frequently will obviously have an adverse effect on the internal management of the company. While Fiat’s performance in Nanjing continued to decline, FIAT Italy also announced that due to continued unprofitable auto manufacturing departments and lack of one-off revenue items such as business sales, net loss in the third quarter expanded to US$705 million, compared to the same period last year. Loss of 84 million US dollars. The decline of the Fiat brand in the international market also brought negative stimulus to Nanjing Fiat's sales. The adjacent Chang'an Ford Nanjing factory also threatens Nanjing Fiat's industrial status in Jiangsu Province. With various unfavorable factors, it is expected that the issue of Duobao, which will be launched next year, and whether a mid-size car that is said to be launched will save this “too weak” company is a question of suspense. The Nanjing Fiat Joint Venture Company is a large-scale joint venture jointly established by Nanjing Automobile Group Co., Ltd. and Italy's Fiat Auto Company. It was established in April 1999 and has a total assets of nearly 3 billion yuan, each holding 50% of the shares. The company is located in Jiangning District High-tech Industrial Park, Nanjing, covers an area of ​​640,000 square meters, a total construction area of ​​270,000 square meters, the main tooling equipment are imported from abroad. Using the advantages of Fiat's global technology development platform, the Nanjing Fiat Joint Venture began in 2002 with the launch of the Palio Car, Siena Car and Fiat Weekend Touring Car that are synchronized with the world. Palio is the first compact hatchback with international standards that was first introduced in China after its entry into the WTO; Siena is a sedan that covers a wide range of uses from home to business and business; Fiat Weekend Is the latest generation of travel sedan launched by Nanjing Fiat. The shape of the three models was designed by the 20th century automotive designer Mr. Georgia Luo.

Accessories And Consumables

Hollow Cathode Lamp,Hollow Cathode,Hollow Cathode Lamp In Aas,Hcl Lamp

Dongguan Boye Instrument & Machinery Equipment Co., Ltd , https://www.boyelab.com