Dai-Kei Beiqi reorganizes Beijing Jeep to speed up domestic Mercedes-Benz in October

The domestic Mercedes-Benz projects, which are attracting attention from all parties, are quietly accelerating, and the first 1900 domestic Mercedes-Benz E240 sedan will be expected to be available in the SKD (half-part assembly) market at the end of October. According to reliable sources, Dai-ke Group and Beiqi Holding will also reorganize Beijing Jeep in October. Both parties will eventually end their decentralized shareholdings and eventually each take up 50% of the joint venture. The source revealed to reporters yesterday that in the temporary plant rented by the “Beijing Benz project team” in Yizhuang, Beijing Economic and Technological Development Zone, about 1900 Mercedes-Benz E240 sedan will be assembled within this year, and the first Mercedes-Benz E240 sedan will be selected. It will be listed on the 26th or the 28th of the month, and the price of the domestic Mercedes-Benz models will be announced at the same time. It is reported that the current price of imported Mercedes-Benz E240 cars is about RMB 645,000. The reporter’s information also showed that Dong Yang, general manager of BAIC Holdings, also stated that he hopes to produce a batch of Mercedes-Benz cars before “11” this year. BAIC has already prepared for the production of Mercedes-Benz cars in SKD, painting. The factory is under construction. Chinese trainers have already been dispatched, and the Chinese and foreign personnel responsible for SKD have been working together. This year, 1,900 Mercedes-Benz cars will be produced in the year and 20,000 in 2012. For the domestic Mercedes-Benz sales network, the reporter received the latest news is that the first batch of sales will not exceed 20. Han Lida, president of Mercedes-Benz China, said that for domestic Mercedes-Benz, the key issue is not production but sales. Han Lida said that the domestic Mercedes-Benz will adopt a combination of old and new methods to set up a sales network, and strive to establish 150 to 200 sales service outlets within 5 to 10 years. The reporter learned that domestic Mercedes-Benz will continue to rely mainly on imported Mercedes-Benz sales service providers Nanxing, Beixing, Dongxing and Renfu Yibang, and the first batch of domestic Mercedes-Benz networks will be built according to the principle of “less and more sophisticated”. No more than 20 homes. In addition, with the domestic Mercedes-Benz in full swing "in step", Beijing Jeep restructuring is also in progress. “The reorganization of Beijing Jeep will also begin in the same period in October. Beijing Auto Holdings and Dai-Ke Group will eventually each take up 50% of the joint venture company,” a source familiar with the situation told reporters. The industry is rumors that the new company name will be designated as "Beijing Benz", highlighting the company's future development direction focusing on Mercedes-Benz cars. It is widely expected in the industry that in the future, Beijing Jeep will tilt toward SUV production while expanding its SUV segment. Therefore, the company name of Beijing Jeep is no longer suitable for the development of the company. "In the reorganization plan that was reported, Beijing Jeep will change its name, but it is not appropriate to disclose the new name at this time." Dai-ke Chinese told a reporter yesterday. It is understood that both Dai-ke and Beiqi Holding have earlier submitted approval for the restructuring of Beijing Jeep to the National Development and Reform Commission. According to relevant sources from Dai-ke (China) Investment Co., Ltd., the restructuring plan mainly included changes in the shareholdings of the two parties, thereby realizing the equal share of the two parties in the joint venture company. At present, in the equity structure of Beijing Jeep, the Chinese stock ratio is 57.6%, while Dai-ke and other foreign stocks are 42.4% after the restructuring, the total share of foreign parties will rise to 50%. (Wang Liang)

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