Listed on the list of 11 tire companies listed in the brand power index 2014

China's auto tire industry C-BPI (ChinaBrandPowerIndex, referred to as C-BPI) brand power index 2014 ranking shows that there are 11 tire companies on the list. Among them, foreign brands still accounted for the majority, autonomous tire brands only back, double star , triangle list. Michelin won the first place in the third year. Taiwan's Zhengxin Tire Brand is on the list for the first time.

Truck tires

The list was selected by the Ministry of Industry and Information Technology jointly with the China Enterprise Brand Research Center and the direct research and consulting agency. The selection is to determine the brand power index that influences consumers' purchase behavior. It reflects the popularity and market share of tire brands in China to a certain extent. It is not difficult to see that the number of domestic tire brands on the list is not only Less, the scoring situation is also unsatisfactory, the analysis of the main reason is that on the one hand the impression of the domestic brand products has been stuck on the level of low technical content, poor quality, and the degree of brand spread is also slightly inferior.

According to statistics from the National Bureau of Statistics, Chinese tire companies are mainly concentrated in Shandong, Jiangsu, Shanghai and other regions, and there are more than 600 enterprises above designated size. Among them, "China Tire Base" Shandong has more than 300 companies above designated size. However, the comprehensive competitiveness of these companies is not strong.

11 tire company brand ranking

Compared with sales, people can not help but worry that the current autonomous tire brand only accounts for 30% of the market share, and since 2010, the growth rate of the Chinese tire industry has continued to decline, from 19.7% in the year to 11.2 last year. %. In the top ten tire brand sales last year, Chinese brands accounted for only two seats. .

According to third-party statistics, Michelin’s brand value has reached US$4.65 billion and ranks 15th among the “100MostReputed Company”. "Mr Michelin Tire" is not only descriptive and well-known, but it is also a bridge that stimulates the public's emotional resonance with the Michelin brand. In China, Michelin's brand awareness is as high as 90%, and it is in no way inferior to Michelin's recognition in France and Europe, where it originated. Mr. Philippe Verneuil, president of Michelin (China) Investment Co., Ltd., said: "We can gain such high brand awareness in the Chinese market. This is the best embodiment of Michelin's continuous innovation and positive response to the Chinese market. It is also based on each. The efforts of a Michelin Chinese employee. "Since the establishment of the first representative office in Mainland China in 1989, Michelin has been stationed in China for 25 years and has more than 7,500 employees. It has four factories in Shenyang and Shanghai and one in Shanghai. R & D center, and set up eight regional sales offices throughout the country.

Michelin truck tires

Michelin said: Almost all of our brands are international, joint venture, and domestic, and in the past we may have 30 (original) and 70 (retail) markets for complementary products. I also mentioned just now that we have been in China for more than 20 years, and 25 years ago, our product lines are all full, car tires, truck tires, construction machinery tires, aircraft tires, and agricultural tires are all in place. We now want to be due to the Chinese market. With the continuous expansion of demand, our investment has also continued to increase. So far it has invested nearly 3 billion U.S. dollars, including a new factory in Shenyang, and the State Council approved US$1.5 billion. We have come up with production capacity. We have to constantly meet the needs of the market. So I said just now what kind of demand the market has, what kind of tyres we provide, we have investment, and we have production capacity. Of course, the group has technology and all aspects to protect us. There are service guarantees for marketing, and the means have just mentioned that many of today's digital ones, or smartphones, have many means of performance.

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