In the shadow of sales slump, Beijing Hyundai's Chongqing plant is idle capacity or the layout of the future

After achieving an expected increase in sales of 1.14 million units in 2016, Beijing Hyundai, which ranks fourth in the sales of joint venture brand car manufacturers, encountered Waterloo in the market in the first half of 2017. According to the data, as of the end of June this year, Beijing Hyundai’s cumulative sales volume for the first half of the year was 301,277 units, a year-on-year decrease of 42.4%, which was only 24.1% compared with the annual sales target of 1.25 million units this year. According to the current market status, the year Selling millions may also become a big problem.

However, Beijing Hyundai did not stop. On July 19, 2017, Beijing Hyundai Fifth Plant (Chongqing Factory) was officially completed and announced that it would officially put into production in August.

According to the official introduction of Beijing Hyundai, the Beijing Hyundai Chongqing Plant started construction in June 2015. It covers an area of ​​1.87 million square meters and a total investment of 7.75 billion yuan. The planned annual production capacity of the vehicle can reach 300,000 units. The annual engine production capacity will be It will reach 300,000 units, and after the completion of the Chongqing plant, it will further increase Beijing Hyundai's production capacity. The annual production capacity will increase from 1.35 million units to 1.65 million units, which will increase production capacity by 22%.

In terms of product planning, the new plant will be put into operation in the form of a brand new small car REINA and a new small SUV called Kona.

Seeing here can not help but ask: Under the shadow of sales slump, Beijing Hyundai Chongqing plant will idle capacity or layout the future?

However, first of all, do not rush to make a final decision, we first look at what is happening in Beijing Hyundai, only to cause the current market decline.

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