Dongfeng scenery 580: How is the star model made?

On July 1st, at the square in front of Outlets in Zunyi City, Guizhou Province, the general manager of the Dongfeng Xiaokang Automobile Co., Ltd. factory signing meeting was held on the scene and the queue was long before the signing desk. Within a short time of two hours The contract sold 82 Dongfeng scenery 580.

Why is Dongfeng scenery 580 so hot? How is the star model made? We must go back to the market and return to the user to find the answer. At the signing event in Zunyi, Guizhou, 23-year-old entrepreneur Wan Xiaoyong told reporters: “Today, I can get a million yuan bonus gift from Dongfeng Xiaokang Company on the spot. There are insurance and oil cards inside. It is very affordable. I read the relevant information on the website of the Auto House and found that the Dongfeng Scenery 580 has a very good appraisal. Its seven-year 150,000-kilometer Super Warranty makes me even more excited, so I chose this car without hesitation."

However, Dongfeng Xiaokang thinks this is not enough. With increasingly fierce market competition, Dongfeng Xiaokang clearly realized the changes in the market structure. "As a new member of the passenger car lineup, we are deeply aware that our circle of friends has changed. We are no longer just competing with traditional microcar products. We will also face competition from many passenger car brands." Liu Gang, deputy general manager of Xiaokang Automobile Co., Ltd. sales company, told reporters: "The passenger car market is becoming more competitive. As an invader of the passenger car market, we must profoundly analyze ourselves and clearly understand that we and the passenger car brand. In all aspects, we must learn advanced methods from the passenger vehicle industry, change sales ideas and methods, and combine their good ideas and style of play with the characteristics of Dongfeng Xiaokang to form our own sales strategy and tactics.”

Therefore, Dongfeng Scenery 580 is committed to marketing innovation since its listing. With the launch of the live broadcast of the 580 live broadcast, the 580 has won wide attention from the market, the media and even the community. In the 11 months since its launch, Dongfeng Landscape has more than 580 innovations, and it has adjusted its marketing practices in line with market changes. Since the beginning of this year, Dongfeng Xiaokang has implemented a number of marketing innovations such as “Dongfeng Scenery Super Fan Festival” and “Car Sharing”. On April 6, Dongfeng Scene "Car Sharing" was launched in Lijiang, Yunnan. The first batch of 100 Dongfeng scenery 580 were put into many popular scenic spots in Yunnan to provide convenient travel services for Yunnan tourists. Visitors can easily access Dongfeng Scenery 580 vehicles and return them at homestays, airports, scenic spots, train stations and many other locations. The launch of the Dongfeng Scene “Car Sharing” campaign not only reflected the concept of “Development of where the user is, where the products and services are”, but also took the lead in the first step of autonomous branding in the scene-based scene of car sharing. .

Assembling the full value chain power service marketing is also one of Dongfeng Xiaokang’s tactics. Under the guidance of the "customer-centric, market-oriented" business philosophy, Dongfeng Xiaokang Super OEM, super distributors, and super suppliers all operate in a unified value chain, and set up a trinity super strategic alliance around users, in their own areas of responsibility. The unified action has contributed to the scenery 580's participation in cross-border competition. From June 30 to July 2, the Dongfeng Xiaokang Party Committee organized 34 party members to drive 10 scenery 580 for Dongfeng scenery red tour activities, which attracted the attention of many consumers in Chongqing, Zunyi and Chishui. The dealers of the scenery 580 Zunyi commercial circle also seized the opportunity to launch Dongfeng scenery “factory general manager signing and sales meeting” activities and achieved good regional sales performance.

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