Differentiated Customization Helps Xugong Concrete Mixer Sell Well

Recently, Xugong Heavy Trucks, with its own technological advantages, differentiated itself from many well-known manufacturers through differentiated "private order" design programs, winning 50 concrete mixer orders in one fell swoop. In the first quarter of this year, orders for concrete mixers continued, and sales in the South China market reached nearly 150 units. After entering April, sales were even hotter. Orders for 10 vehicles and 20 vehicles were received almost daily. As of this writing, Xu Gong Concrete mixers have received orders for nearly 400 units. All these are inseparable from the differentiated “private order” strategic plan launched by Xugong Heavy Trucks.

Differentiated Customization Helps Xugong Concrete Mixer Sell Well

XCMG mixer truck

XCMG Heavy Industries has independently developed concrete mixer trucks since 2011. Based on the in-depth study of the actual needs of the mixer truck market, it has paid close attention to product design, continuously optimizes process technology, and tailors and differentiates according to customer requirements and actual needs. "Private Customization" program is closely and intimately satisfying customers' urgent needs in light weight and practicality. After the launch of the differentiated “private customization” plan, the production and sales of concrete mixers both flourished and achieved very good market results. The market share and product reputation have been greatly improved. At the same time, the continuous improvement of Xugong Heavy Truck's after-sales service has also laid a solid foundation for the continued sales of XCMG concrete mixers. (This article is from Xugong)