Dai-Ke Asian Strategic President Schlumer sells $900 million in modern sales

In the past year, Daimler-Chrysler Corporation (hereinafter referred to as Dai-ke) has performed frequently. Recently, President Schrunp made new decisions again in order to advance the new Asia strategy that was formulated earlier. On August 17, DaimlerChuck suddenly announced in Stuttgart that it had sold 10.44% of Hyundai Motor Co., Ltd. (hereinafter referred to as Hyundai) for US$912 million, but did not disclose new buyers. Just six days ago, Dai-ke also said that they would not sell the stocks in a short period of time. At the time, its spokesman also said, "The company is not under pressure to sell Hyundai equity and the final transaction is not ready for price." . This German-American car company changed so quickly before and after, causing great shock on Wall Street. There are various reasons for the reasons for this, but related parties of Hyundai Motor, the related party, believe that this change is mainly the reason why Dai-Ke considers funds, and hopes that modern equity can be used to obtain relatively better returns, even though they are now sold. Not the best price, but to face the Chinese market, Dike must increase investment in China as soon as possible. 900 million changed hands in the modern day before the announcement of the new changes in Dai-ke shares, Dai Ke once planned to transfer the price of 1.06 billion US dollars, formally cut off the cooperation with Hyundai Motor in trucks and buses. This plan was considered by the outside world as the beginning of the transformation of the Asia-Pacific strategy of Dai-Ke, especially the adjustment of the heavy truck market. In 2000, after the successful acquisition of the American car company Chrysler, Dai-ke decided to expand globally. Schlenp decided to open the Asian market with heavy trucks, hoping to achieve 20% of the Asian market. In Japan, Dai-ke acquired the Mitsubishi Fuso Truck Division of Japan’s Mitsubishi Motors Corporation at the time to enter the Japanese market. Later, due to a huge loss in the North American market, Mitsubishi Motors Japan was forced to sell Mitsubishi Fuso’s shares in its hands. Dai Ke recaptured 22% of Mitsubishi Fuso's share capital with US$490 million and became the largest shareholder with 65% of the equity. As a large-scale automobile market in Asia, South Korea's enormous potential has deeply attracted Schlump. He successively purchased 10.44% of modern shares for 570 million U.S. dollars in 2000 and 2001, and used modern cars to enter South Korea. The market, while modern, also wants to use Dai-ke to compete in the highly competitive North American market. The cooperation between the two parties has been progressing smoothly and the two sides are still negotiating cooperation in trucks, passenger cars and engines. After the alliance between Mitsubishi and Hyundai, Dai Ke built a strong Dai Ke, and Schlumer's dream of "World Auto Co., Ltd." is in its inauguration. However, the two companies have not for a long time entrusted Schlump. The gains, Mitsubishi Motors has been in a loss situation, the emergence of modern and Dai Ke competition in the Chinese market, this series of conflicts makes Dai-ke face the risk of collapse. At the same time, Schlenp received a trust crisis from Dai Ke's board of supervisors and was forced to stop funding Mitsubishi Motors and sell Hyundai shares (for details, please refer to the report in May). At the request of the board of supervisors, Mitsubishi measures have been implemented. However, there has been no progress in the measures taken in modern times. At the beginning of this year, things have made new progress. Dai Ke spokesman said that Dai Ke's plan to sell Hyundai shares has been approved by shareholders on May 12. As there is no time pressure, the sale will not be as fast as the industry judges. While the industry is still immersed in the statement that Dyke is not selling modern equity for the time being, the modern equity has quietly changed hands and gave it to a mysterious fund. For Dai Ke's transformation, the modern side believes that Dai Ke's sale of modern stocks is a very important matter. They will not allow the market to know their actions ahead of time, especially when the market needs them. They are now like this. The main purpose of doing this is to hope to sell these shares at a relatively high price for greater investment. Informed sources said that Dai Ke's investment in the sale of modern equity will be mainly used in the Chinese market. Fully Integrating Chinese Operations Earlier this year, after the rupture of the Asian strategic alliance with Japan’s Mitsubishi Motors and South Korea’s Hyundai, Dai-Ke Asia’s focus has shifted to China. This includes not only Daimler’s, Mercedes-Benz’s, and Chrysler’s passenger cars, but also Mercedes-Benz series trucks. It is also a key point. Dai Ke hopes to build a new Asian strategy. In the Chinese car market, Dai-ke has signed a cooperation agreement with China's Beijing Automobile Industry Holdings Co., Ltd. (hereinafter referred to as BAIC) for a total of 1.19 billion U.S. dollars for the production of Mercedes-Benz C-class and E-class cars with an annual output of 25,000 units. At the same time, Smart brand's two- and four-seater cars will be introduced into China to increase their influence in the passenger car market. In the commercial vehicle market, Dai Ke has a greater pace and has already had 5 cooperative enterprises in China. In 1993, Kaiser Bauer (later acquired by Dai Ke) cooperated with Anhui to produce Ankai high-grade passenger cars; 1995 In 2002, it was established by North China Benz Co., Ltd., a company invested by China North Industries (Group) Corporation, Baotou City, and Inner Mongolia First Machinery Manufacturing (Group) Co., Ltd., to establish Mercedes-Benz high-end heavy trucks by technology transfer; in 1997, with Yangzhou Yaxing Group has established a joint venture with Yaxing Mercedes to carry out the production of urban buses. In 2003, it cooperated with Fujian Southeast Automotive Company to produce small and medium-sized passenger cars. In order to enter the heavy truck market, Dai Ke and Beiqi Futian cooperated with heavy trucks and other models and their parts and components, subject to China's auto industry policy restrictions, and Futian must reorganize Yaxing before they can enter into joint ventures with Futian. It is understood that Fukuda has acquired Yasuge Mercedes at a price of about 200 million yuan and is in the process of final asset and manpower assessment. To complete this, Dai-ke needs a huge amount of money, and according to the German forecast, Dai-ke will not make a substantial profit this year, this fiscal year will be flat with last year. To increase investment in the Chinese market, it is a good fund to sell off modern equity at high prices. According to the analysis of the US Detroit Auto Media, although Dai Ke did not have the time pressure to sell Hyundai shares, he was under pressure from China's investment. Before selling Hyundai stocks, he could take certain measures to raise prices, which is very necessary. Dike's sudden change of modern equity is for this purpose. Reporter Fu Hui Shanghai Report

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