TOP10 Top 10 Industry News in 2007

● SAIC Nanhua cooperation

On April 19th, SAIC Chairman Hu Maoyuan disclosed to the media at the Shanghai Auto Show that SAIC intends to cooperate with NAC to jointly build its own brand. Soon, Wang Haoliang, chairman of the Nanjing Automobile Group, publicly responded and said that Nanjing Automobile is open to all capital including SAIC. On July 27, the controlling party Yuejin Group of Nanjing Automobile Group and Shanghai Automotive Group jointly signed a letter of intent for cooperation, announcing full cooperation in the fields of vehicle, auto parts and auto service trade. Subsequently, the two parties launched a due diligence and asset assessment, and the formal cooperation agreement will be signed soon.

SSC is known as the largest M&A case in China's auto industry so far. Its success will enable the Yangtze River Delta region to create an ultra-large-scale enterprise with annual sales of 2 million vehicles, which will greatly change China's auto industry structure. Shangnan Cooperation can give full play to SAIC's capital and technological advantages, turn the advantages of SAIC's acquisition of international brands and advanced technology and equipment from Rover into a realistic and productive force, and realize the breakthrough of independent brands in the mid-to-high-end market.

● Chery cooperates with Chrysler and Fiat

On January 4th, Chrysler Group President and Chief Executive Officer Tom Lethoda issued a statement confirming that the Chrysler Group has reached an agreement with Chery Automobile Sales, which will produce small cars for Chery’s OEM and North American Free Trade Zone, Europe and others. Potential sales on the global market. Chery revealed that the Chery A1 will probably be the first to enter the Latin American market with the Chrysler logo.

On August 7, Chery Motors signed a Memorandum of Understanding with the Fiat Group, announcing that both parties will establish a 50:50 joint venture company to produce passenger cars. The joint venture company to be established in Wuhu, Anhui Province, will carry out the production and sales of Alfa Romeo and Fiat brand cars under the Fiat Group Automobiles, as well as Chery’s brand cars. The joint venture company plans to put into production in 2009 and is expected to produce 175,000 vehicles a year.

Chery has signed the letter of intent for cooperation between Chrysler and Fiat this year and has become the banner of international brands. Chery’s cooperation with two major international brands shows that China’s auto manufacturing capabilities have seen a dramatic increase and become a force that the international auto industry cannot ignore.

● Hafei PSA cooperation Dongfeng wants to hold Hafei

On June 29th, the French company Peugeot-Citroën Group (PSA) signed a joint venture intention agreement with Hafei Motors. According to the agreement, the two parties intend to establish a joint venture company with 50% stake in Hafei and PSA after the investigation. The company produces and sells up to 10 high-end commercial vehicles of the Peugeot and Citroën brands. At the end of November, another news came that the competent unit of Hafei Motors, China Aviation Engineering Corporation and Dongfeng Motor Corporation, was negotiating in Beijing. Dongfeng plans to invest RMB 2 billion to take a share in Hafei Motors. It is reported that Dongfeng and AviChina are interested in taking the form of strategic cooperation. At least 50% of them participate in Hafei Automobile.

Peugeot Citroën, who has worked with Dongfeng Motor for more than a decade, has suddenly started looking for a second partner, which naturally aroused strong concern in the industry. But in the industry, it is generally believed that Peugeot Citroen and Hafei are both ulterior motives. PSA Peugeot Citroën saw the effortlessly to obtain Hafei to invest billions in 100,000 car bases built in Shenzhen, while Hafei wanted to make a joint venture to produce commercial vehicles and gradually transition to a vast market of passenger cars. This will inevitably lead to dissatisfaction with the East, and Dongfeng will be the main driver of Hafei. It is because it wants to strengthen the strength of its own brand and also to control Peugeot Citroen. This game has not yet produced results, but it has undoubtedly added new content to the new round of mergers and reorganizations in the automobile industry.

● Guangzhou Honda build its own brand Shanghai Volkswagen independent research and development

On July 19, Guangzhou Honda Automobile Research and Development Co., Ltd. was formally established in Guangzhou. Guangzhou Honda was the first to establish its own brand in a joint venture. Guangzhou Honda stated that the future brand of Guangzhou Honda will launch a new logo, and the first car will be put into production in 2010. On July 18, VW and Shanghai Volkswagen announced in Shanghai that they will jointly develop the follow-up models in the Passat field. The first mid-to-high-class cars will be listed in both the Chinese and North American markets in 2009. At the same time, Shanghai Volkswagen will also be incorporated into the public's global development system.

The two important events that occurred at the same time almost immediately caused a strong reaction in the automotive industry. Although the issue of joint ownership of the joint venture is still controversial, Shanghai Volkswagen’s independent research and development is still to do the wedding, but both events show that the domestic joint venture is becoming an important base for the development of new automotive products, and China is participating more deeply. International division of labor.

● JAC, Great Wall, and youth-built cars were approved

On November 7th, the Great Wall Auto Sedan project finally got approval from the National Development and Reform Commission's sedan catalog, and it got the long-awaited sedan license. Before that, Jianghuai Automobile had already taken the lead in qualifying for the production of cars. On October 29th, the JAC sedan base was completed, and the first sedan, “Bingyue”, was officially off the assembly line. Zotye Motors, which has entered the SUV field, took a share of Jiangnan Motors in May and also obtained qualifications for car production. In addition, Zhejiang Youth Cars has also entered the car sector this year and will launch the first coupe next year. Jiangling’s first sedan, the Landwind Fenghua, was officially launched in October.

Great Wall, Jianghuai, Zotye, Youth, Jiangling, etc. entered the field of cars this year, further expanding the camp of self-owned brand cars, and at the same time making the middle and low-grade car market, which is already fiercely competitive, face more severe challenges. However, of these five brands, only Great Wall currently has a production scale of 200,000 units and a fairly complete product line, while other brands are still weak, so their prospects for entering the car industry are not optimistic.

● Dai-ke separation

On May 14, the Daimler-Chrysler Group announced that private equity fund Cerberus Capital Management acquired a 80.1% stake in Chrysler Group for US$7.4 billion, while Dai-ke will still hold the remaining 19.9% ​​stake. With DaimlerChrysler and Cerberus reaching an acquisition agreement, the 10-year marriage between Daimler-Benz and Chrysler, the US automaker, has come to an end. In October, Daimler-Chrysler officially changed its name to Daimler, marking the official separation of Dai-Ke.

Daimler Chrysler, the world’s largest car merger and acquisition failure, has become the most important event in the international automotive industry this year. Its influence has also spread to China. The joint venture company of Dai-ke and BAIC Beijing Benz-Dike also faces the problem of splitting. The Chrysler brand, which has just re-entered the Chinese market, is struggling to get rid of the shadow of splitting, and this year it officially introduced the Dodge brand to the Chinese market.

● Self-owned brands encounter "collision door"

After two years ago, after the encounter of the ADAC “Crash Gate” incident at the Frankfurt Auto Show, Brilliance Automotive and Chery Automobile were once again subjected to malicious attacks from foreign countries. In July, the European German car safety agency ADAC (All German Automotive Club) conducted a collision test on the mid-to-high-end models of Brilliance which were exported to the European market by Brilliance, and Zenith achieved only one star. Afterwards, Brilliance Automotive counterattacked and announced the results of the crash of an authoritative European organization at the Frankfurt Motor Show. Zenith gained Samsung's evaluation.

In June, an article published by autoreview (Automotive Observation), an authoritative automobile magazine of Russia, stated that after its organized crash test, Chery Cowin’s collision score was Russia's worst test score in the past three years and only scored 1.7 points. After investigation, Chery discovered that the collision experiment was conducted on the site of a Russian competitor and its authenticity was rather suspicious.

Brilliance and Chery were again hit by the “Collision Gate” incident this year, which shows that self-owned brand cars have caused foreign competitors to worry about their overseas markets, and they are deliberately demonizing the “Made in China” suspects. At the same time, it also sounded a warning bell to the independent brands, reminding us to further improve product quality and safety in order to better open up the international market.

● Shanghai Auto Show, Guangzhou Auto Show unprecedented scale

From April 20th to April 28th, the 12th Shanghai International Automobile Industry Exhibition with the theme of “Perfect Harmony of People, Cars, and Nature” was held at the Pudong International Convention and Exhibition Center, attracting a total of 1300 from 21 countries and regions. Yu Jia exhibitors, exhibiting more than 140,000 square meters, exhibited a total of 868 new cars, including 5 overseas models starting the world, with more than 500,000 audiences, all of which were the highest in previous Shanghai auto shows. The Guangzhou Auto Show held at Guangzhou Pazhou International Convention and Exhibition Center from November 19th to 25th was also an unprecedented event. Ford VERVE and Mazda 2 hatchback and other world premiere cars broke the record of the world premiere car zero at the Guangzhou Auto Show, while the eighth generation Accord and Dongfeng Nissan The debut of heavyweight models such as Hacker also sparked the enthusiasm of hundreds of thousands of viewers.

The great success of the Shanghai Auto Show and the Guangzhou Auto Show on the one hand shows that the Chinese auto market has an irreplaceable attraction for foreign auto makers. On the other hand, it also indicates that the Chinese auto industry has made great progress in a few years. With further enhancements.

● Independent brands in Russia meet resistance

In July this year, the Ministry of Industry and Energy and the Ministry of Economic Development and Trade of Russia stated that the signing period for the foreign automobile assembly project in Russia was extended to September 15. However, the Great Wall, ZTE, Lifan, and Beiqi manufactured by China None of the four projects was approved. Before this, the Russian government has rejected Geely’s assembly plan in Ekaterina. Subsequently, the Russian authorities also initiated a lawsuit against Chery's distributors in Russia and demanded that Chery’s policy preferences obtained in Kaliningrad be cancelled.

Russia has adopted an unprecedented strict policy on Chinese cars this year. On the surface, it is because Chinese cars have not brought new technology to Russia. In essence, it is because Chinese auto brands such as Chery and Great Wall have increased their sales in Russia and have threatened The survival of Russia’s local autos and the adoption of a measure of trade protectionism.

● Korean car sales suffered a cold spell

Since this year, Korean cars represented by Beijing Hyundai and Dongfeng Yueda Kia have faced severe challenges in the domestic market, and sales have continued to decline. Beijing Hyundai Accent and Dongfeng Yueda Kia RIO have both sold poorly in new models. The sales volume is far lower than the manufacturer's expectations, while the sales of Elantra, Cerato and other major models have also declined, bringing the entire Korean cars to the bottom. . In the first 11 months of this year, Beijing Hyundai’s sales had a negative growth. Beijing Hyundai fell out of the top 10 sales rankings for the first time. Dongfeng Yueda Kia also failed to complete its sales tasks.

The downturn in Korean cars was due primarily to the continuing price cuts of mainstream brands such as Volkswagen, Toyota, and General Motors that gradually lost the advantages of low-price, high-profile Korean cars. The second reason is that Beijing Hyundai Motors and Dongfeng Yueda Kia have made mistakes in the pricing strategy of the new car and thus handed over the market to competitors.

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