How do LED industry leaders enter the landscape lighting market?

Today, with the rapid development of China's economy, some experts have predicted that China's tourism industry will be the most worthwhile investment industry in the next decade. Nowadays, all kinds of tricks to attract tourists are staged in scenic spots across the country, and night trips are one of the more prominent ways. At this point, the city lighting brings us the market growth of the LED display industry is also quite Considerable. Today, when China's tourism industry is booming, all kinds of tricks to attract tourists are staged around the country, and night trips are probably just a way of not being eye-catching, but it is quite impressive for the LED industry. value. According to research data, the scale of China's landscape lighting market reached 55.8 billion yuan in 2016. It is estimated that the scale of China's landscape lighting market will reach 67.8 billion yuan in 2017, with a growth rate of 21.5%. Today, with the rapid development of China's economy, some experts have predicted that China's tourism industry will be the most worthwhile investment industry in the next decade. Nowadays, all kinds of tricks to attract tourists are staged in scenic spots across the country, and night trips are one of the more prominent ways. At this point, the city lighting brings us the market growth of the LED display industry is also quite Considerable. From a policy perspective, the current opportunities for urban lighting market explosions come from two points: First, the cultural industry should reach 10% during the 13th Five-Year Plan period, 10.4 trillion 12 trillion yuan (RMB), which is a very large indicator. . Second, the tourism industry must become a national pillar industry, reaching 5.5 trillion yuan (RMB). That is to say, the cultural industry + tourism industry has reached 15 trillion yuan (RMB), accounting for 15% and 18% of the national economy. Culture and tourism in the next five years must be the highlight of the national development plan. Colleagues, in recent years, the advancement of LED technology has laid a good foundation for urban lighting projects. Many people think that lighting is lighting, or lamp decoration. In fact, LED display also has many new development opportunities in urban lighting projects. For example, display engineering, skylight, wall lighting, etc. are all LED displays. The use of the screen. LED vision display in different vision circles has no doubt, LED creative display is very important in enhancing the commercial value of architectural landscape. Nowadays, with the updating of technology and products, outdoor LED big screen is no longer the same as the past, brick screen, Rotating screen, spherical screen, curved flexible LED display, etc., are dizzying... LED creative display has been widely recognized for its benefits in gathering commercial real estate and shaping urban landmarks. LED creative display technology continues to accelerate the application of creative LED products in landscape lighting. For example, the LED creative display that combines naked-eye 3D technology, human-computer interaction technology, VR/AR, etc., makes the city brighter and more vivid. At the same time, the special-shaped LED display products can also be combined with urban light carving, lighting, etc., so that the lighting project is more brilliant. The LED advertising curtain wall with large advantages, wide coverage, eye-catching, visual impact, colorful and colorful LED advertising curtain wall is also the big part of the urban lighting project. Especially in places where people are crowded, its presence can show the beauty of a building and the live experience brought to the audience is also very impactful. Whether it is in the shocking nature of its propaganda or the particularity of its playing form, it has its own characteristics, and its characteristics not only cater to the needs of advertisers, but also meet the requirements of the beautification of the entire city, and at the same time, it is also very good. Solving the problem of traditional outdoor LED display with large screen light pollution, it is also an important basis for the LED screen industry to occupy a place in the current night tour landscape lighting. In addition, there are LED light bar screens, just take the previous Hangzhou G20 summit, as we all know, in order to enhance the city's appearance, Hangzhou carried out a night lighting upgrade project, which used a large area of ​​LED light bar screen to embellish buildings. The effect received is also very bright, since then the LED screen has gradually opened up in the field of landscape lighting. It can also be seen from the performance report of Lidard, the leader of the LED display company in 2017, that the current night travel economy contributes a lot to the revenue of the screen enterprise. According to relevant data analysis, it is possible to form a multi-billion-dollar landscape lighting market demand in 300 prefecture-level cities in China, 2,800 county-level cities, such as only 5% of cities per year to promote urban lighting projects. The outlook is impressive. Of course, this kind of urban landscape lighting project is generally a large project, and the requirements for the construction of the screen enterprise will be higher, which means that the screen enterprise not only needs to have the advantages of technology and products, but also the enterprise market, engineering, service and so on. Need to have their own advantages, and risk-taking ability is also one of the important considerations. The market for landscape lighting has been opened, and it is expected that the best in the industry can take the opportunity to go straight!

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