Regal price cuts affect far-reaching mid-size car brands are facing reshuffle

In the high-end car market, Regal and Accord, Passat, Mondeo and four small dragons. Although the competition is fierce, it has never been a problem in terms of price. This time, Regal has drastically reduced the price to break the tacit understanding of this market. What other three brands have reacted to? Gwangang Accord's fare increase is facing the sudden tragedy of Regal. The Accord dealers are not worried. A dealer believes that Regal and Accord are only in the mid- to high-end cars in the price category, but in fact the positioning of the two is not the same as the target customers. Therefore, Regal's price reduction will not affect the Accord sales. Industry sources pointed out that Guangzhou Honda's production capacity will reach 240,000 this year, and its sales plan will be increased to 200,000. The past situation of oversupply has changed. According to statistics, as of May 21, Guangben sold a total of approximately 34,600 sedans this year, which is not commensurate with the 200,000 annual sales plan. The reason why Accord still needs urgent charges is that some dealers refuse to abandon profits and want to withdraw relevant investments as soon as possible. This person analyzed that according to the production capacity of Guangben, its supply should be no problem. It seems that the days for the Accord to pay urgent expenses are not long either. Shanghai Volkswagen measures yet to be studied If the Accord and Regal may be slightly different in their positioning, Shanghai Volkswagen's Passat is in direct confrontation with Regal. Shanghai Volkswagen's relevant personage said that the Regal 3.0GS has the largest price cut of 40,000 yuan. However, it should be pointed out that the total market volume of 2.8L or more is inherently small, and Regal's price reduction has little impact on the market as a whole. Shanghai Volkswagen attaches more importance to competition in the 2.0-2.5L displacement range, while GM's 2.0-2.5L displacement is only 10,000 to 20,000 yuan, which does not pose a great threat to them. At present, Shanghai Volkswagen is studying countermeasures. It is unclear whether to deal with price cuts or upgrades, but it is unlikely to adjust prices in the short term. Ford Mondeo price advantage is no longer 04 Mondeo in February of this year to 209,800 -22.98 million low price of the market, cost-effective to achieve a higher level of similar vehicles, sales rose significantly, but also caused no small pressure on other manufacturers. However, after this remarkably drastic price reduction, Mondeo's low-cost advantage has largely disappeared, and it poses a great challenge to the pricing of the upcoming 2.5L Mondeo. If you set a lower price, due to the smaller production capacity of Mondeo, the average cost of production is higher than that of other manufacturers, and it is a problem to be able to stand up to it; if you set a higher price and are afraid to sell it, it will be difficult to sell. .