One year’s plan is in spring, and the automobile circle “recruit troops” will prepare for the exam 2018

In spring, a symbol of hope and good season. As the saying goes, the one-year plan is spring, and at the same time, spring is also a season for sowing. In this season, many people in the auto circle have begun to choose to embark on a new land to sow their seeds and look forward to the future. Flowering results, harvest hope and beauty.

Judging from the number of personnel adjustments, according to incomplete statistics, there were a total of 66 people in various levels of personnel adjustment in the past year of 2017. Since the first three months of 2018, the number of personnel adjustments involved has been as high as 55. Why is the number of personnel adjustments in car companies catching up to the number of people in 2017 in a short period of three months? Why are so many car executives choosing to start again at this time? How is the "truth" hidden behind the auto market's mass turnover?

For this reason, Car Headline APP launched a first-quarter personnel change inventory to record the changes of car executives in the past three months and to decode the personnel game behind the departure of car companies.

Chinese brand car companies accelerate to "new battlefield"

In the past three months, the Beijing Automotive Industry Group has been making non-stop moves for Beiqi New Energy to perform internal job changes involving eight senior executives. In this “exchange defense”, Xu Heyi’s “good intentions” can be seen. "This may also be the first step in the development of BAIC's new energy."

Jianghuai Automobile, which was in a period of pain, also set off a personnel revolution in the interior. Most people are involuntarily moving to commercial vehicles. Indeed, JAC currently has certain traditional advantages in commercial vehicles. The purpose of such personnel adjustment may be to focus on Your own advantage business.

In fact, the drastic reforms of BAIC and JAC are just the epitome of countless Chinese automakers speeding up to “new battlefield”. In the past two years, China’s own brands represented by Geely and Great Wall have collectively advanced, and in the past year, the high-end brand of China has also taken a substantial first step. The time point for a decisive battle between Chinese brands and joint venture brands has shifted. The closer you come. Driven by such a large environment, many Chinese brands that are in a difficult transition situation also place their hopes on a major personnel change and adjustment, and a brand new team may be able to bring greater hope for the auto makers' upward development.

Luxury, joint venture brand adjustment before departure

In the past three months, the personnel changes of the joint-venture brand car companies have mainly focused on the internal adjustment of the luxury brand's marketing segment and the integration of the resources of the Renault-Nissan Alliance global market, which has coveted the global leader, and has included personnel adjustments.

â–² Left: Incumbent MINI China Vice President Bao Yiming, China: Current Senior Vice President of Sales, BMW Brilliance Automotive Co., Ltd. Gao Xiang, Right: Current Vice President of BMW (China) Automobile Trading Co., Ltd. Shao Bin

In the past three months, BMW China has experienced three years of strong marketing experience within 70 years. In order to respond to the trend of 16 products to be released in the Chinese market, there are former vice presidents of BMW Brilliance China Automotive Holdings Co., Ltd. Wang Jun, the accountant, took the position of senior vice president of finance for the new Brilliance BMW, and Chery Jaguar Land Rover opened a digging mode, adding two new positions and personnel to the marketing department and service organization.

For the “protagonists” of the luxury car market, it is undoubtedly for them to open the new journey of their own lives while shouldering the heavy responsibility of the luxury car market in China. As the saying goes, "Easy to start a business, it is difficult to keep a job," and for them, the hardest thing is to let the already mature system glow with new vitality.

When the Renault-Nissan Alliance made large-scale adjustments in its global resources, the Nissan’s two core markets, the Sino-US market, also carried out personnel restructuring. The personnel adjustment may also have released a signal that the Renault-Nissan Alliance is integrating resources for global operations and wants to achieve the Alliance 2020 target as soon as possible.

â–²Current Deputy General Manager of Dongfeng Nissan Passenger Vehicle Co., Ltd.

At the same time, Dongfeng Nissan also made a change of defense. Chen Jin replaced the position of Wang Jinning as the youngest Chinese "number one" in history and will also shoulder the heavy responsibility of leading Dongfeng Nissan to attack the top three joint venture brands in the future.

Whether it is a luxury brand like BMW or a joint venture brand like Dongfeng Nissan, they chose to make large-scale personnel adjustments at the beginning of 2018, which also shows that the entire automotive market is not only tested by Chinese luxury brands and joint venture brands. At the helm, it is the resilience of the entire team and their confidence in the future of the Chinese auto market.

In short, when faced with today's fierce auto market, a mature brand may want to achieve faster growth, choose to recruit more outstanding talents, or more talented individuals to give full play to their advantages, perhaps to include luxury brands. Car companies, including joint venture brands, added luster and re-started.

Rising new company excavation car prices executives

â–²Former Party Committee of the Beijing Automotive Group and Dean of the Beijing New Automobile Research Institute of Beijing Automotive Industry Co., Ltd.

The year 2018 can be described as a critical year in the real sense of the new car manufacturing industry. In this “new game”, more and more “players” have been added. Li Feng, Cai Jianjun, Zhang Yong, Cheng Qingqing, Dr. Huang Bath, Ruan Xuebin... There are traditional car enterprise executives, experts and professors from various industries. They may have good hopes for the future, or with regrets, or when they are repeatedly subjected to various When faced with constraints, after weighing the pros and cons, choose a new stage to “subvert” their career.

In the past three months, some of the new forces in the construction industry have continued to expand, recruiting, financing, and building factories. Some new forces have also just begun, and some new forces are still on the verge of collapse. In the past few months, each “manufacturer” has been telling his own unique story in his own way. Some of his stories have made the auto media dubious, some stories have excited the tech media, and some have surprised financial media.

â–²Current Vice President of Baoneng Automobile and Executive Vice President of Guanzhi Automobile Cai Jianjun

Surprised or puzzled, everything is unknown until it is accepted by the market. In the face of the unknown, "big coffee" from traditional car companies and industry experts in other fields dared to "subvert themselves" and start again, it must have seen the future. It must have seen the creation of "Automobile Apple" and become " The Chinese version of Musk's thoroughfare. After turning around, I hope that every story they talk about can become a reality, instead of becoming a mirage for the time being.

In this crazy game where you live and work, it is the common destiny and choices of those players who are facing life and death. Who can be a "survivor" if they are on the verge of victory between the enemy and the thin ice? Can only give time to answer.

Dickens's The Tale of Two Cities once said: “This is the best era and the worst era.” Indeed, China’s auto industry is now a collective upswing of China’s own brands, and it’s an endless stream of new carmakers. Constantly subvert the tradition. In the midst of major changes and changes, some people in the car circle are eager to try, and some people are looking forward to years of good taste. Some people boldly choose to get rid of the “screw” thinking of large companies and get out and feel the “pulse” in this era of change. Some people have matured traditional car companies in all aspects... ....

In any case, the first quarter of 2018 has become the past, when car executives choose to start again in the spring season, it must have sowed the seeds of hope. Whatever the reason, may all be " "Turn around" can be lifted in the moment of freezing, and although millions of people are rushing to the hustle and bustle, they will be able to harvest their own "fruits" in the coming days.

Attachment: Personnel Transfer Sheet for the First Quarter of 2018

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