Microcar continued shopping: Pride fell below 30,000 SPARK price QQ uncomfortable

Five years ago when Li Shufu vowed to build a 20,000-yuan family sedan chair, no one took him seriously. Today, the 20,000 yuan sedan chair finally bursts out. Yesterday, Geely's pride and bright stars were listed at the same time in Tianjin, Chengdu and Guangzhou at the price of 29,999 yuan. For Chinese consumers, this represented not only the birth of a low-priced car, but also created a civilian-oriented car consumption. A new era of the times. The mini-vehicle began to fight before the Geely ejected the bomb. The mini-car price war has already been surging. Chevrolet SPARK in the introduction of new products at the same time the old section of the price down 16,000 yuan, the price adjustment of up to 40%, spearheaded Chery QQ; Sail once again introduced the promotional price, the full range of prices down 20,000 yuan, once again stirred up the mini-car market. This means that in the auto market below $70,000, cars including Alto, Xiali, Geely, QQ, SPARK, Lobo, Sail, and Freighter will have some shopping. Sail first tasted the sweetness in this round of battles. According to its dealer, Zhejiang Shentong Company, before and after the National Day, the inventory pressure of more than 100 vehicles was fully digested in just two weeks. Currently, the price of Sailou has risen by 5,000 yuan. "Big enemy", some brands choose to actively fight, and individual brands are exempt from fighting. As the living space was squeezed, Hafei Lobo and Jiangnan Alto were forced to fight and various models of Lobo dropped by 5,000 yuan. Hafei Hangzhou dealers reflected: “After the launch of the event, it sold well.” Jiangnan Automobile has recently started Users subsidize oil prices, and the maximum subsidy will reach 6,000 yuan. Faced with the obvious challenge of Geely, the relevant person in charge of Xiali Hangzhou dealer Jintong Company disapproved: “Geely has a good sales in the northern market, but Zhejiang is not a strong sales market. This time, Geely launched a new car under 30,000 yuan in Tianjin to the Hangzhou market. The threat is not great.” At the low price of SPARK, Chery was stabbing. Before September of this year, the sales volume of Chery QQ was ten times higher than that of SPARK. When the SPARK of 47,800 yuan was born, the good day of QQ came to the end. Chery dealer Zhejiang New Times Company revealed that QQ has not launched any promotions recently. Since the National Day, the company has hardly sold a car. The sedan chair will not break below 20,000. Although many car dealers have not recovered from the slump in the National Day Golden Week, the 29,999 yuan sedan chair will undoubtedly reflect the eyes of consumers and the market. The price of buying a mini car from a few years ago, nearly 100,000 yuan to 50,000 yuan to today's Geely record less than 30,000 yuan, consumers can not help but ask, the price can be low to what extent? The head of Geely did not respond positively to this question. He said that this depends on the manufacturer's control of costs and the comprehensive control of resources. According to Li Shufu's statement: “The Geely car price has been put into place one step, and then drop, only to sacrifice product quality.” More car dealers are helpless. The person in charge of Hafei's Zhejiang 4S store stated that “the current price has dropped to the bottom and cannot be lowered anymore, but everyone is falling, and customers are more sensitive to prices, and there is no market competitiveness if they do not follow the drop.” It is not easy: “Mini-vehicles started the price war from the previous year. Now the profit margin is very small. No one can stand the price war.” People in the industry generally believe that this micro-vehicle war has a profound market background. Since the auto market's many price adjustments this year, the high-end market price has squeezed the mid-end auto market, and the mid-range market price trigger has also touched the low-end car sector. It is like a pyramid. Under the pressure of layers, mini cars are only Can continue to seek further breakthroughs. However, the profits of low-end vehicles are already very low, and the allocation cannot be increased. Ultimately, they can only fight prices. The reporter believes that the connotation of different car prices is different. Some cars drop profits, while mini cars drop costs. The price adjustment of luxury cars such as Audi is that manufacturers squeeze out profits, consumers are profitable, and lower prices of low-end products will affect the quality of products. As a result of frequent price fights, consumers are ultimately hurt.