Market Economy Makes Domestic Lubricants Pay Attention to Marketing
Marketing Portfolio Options Foreign oil companies do not particularly value short-term benefits. Instead, they use deep research to obtain accurate data on the target market and establish long-term marketing goals. In marketing activities, they often co-ordinate the controllable factors of the company, combine product strategy, pricing strategy, channel strategy and promotion strategy with the marketing strategy of the Japanese standard market, formulate a marketing mix plan, and mediate the allocation of oil resources so that Marketing activities are more targeted and continuous.
The marketing economy of domestic companies has prompted domestic lubricant companies to focus on marketing, but there is still a big gap compared with foreign oil companies. Domestic enterprises should actually learn from the marketing experience of foreign companies, and combine their characteristics with the characteristics of China's lubricant market to formulate their own marketing strategies. The preliminary investigation of the existing gap indicates that there are gaps in the marketing of domestic lubricants companies, the market positioning is not clear, and they cannot effectively participate in market competition.
Weak marketing power, inflexible means, low quality of personnel, lack of a relatively stable and reliable sales network; corporate leaders are affected by the original planned economic system, have insufficient knowledge of the market economy, and have not been marketed in large-scale oil refining companies. With due status. The product does not follow the market demand changes, the product structure is irrational, the grade is low, the variety is few, and the quality is poor. There is no systematic study of the product flow and it is not sensitive to market changes and no information channel has been established.
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