Hardware tools need to break the technology hinder a brand expansion market

In recent years, China's hardware industry has been in a rising stage of development, according to statistics, China's exports of tools and hardware, for many years to maintain double-digit growth. In 2012, the total export value of China's tool and hardware industry was 11.109 billion U.S. dollars, up 11.06% over the same period of last year; 215 countries and regions were exported, while the exports to India and Australia increased by more than 20% year-on-year.

January to September 2013, the total import and export of tools and hardware reached 13.865 billion US dollars. Among them, the export value of 93.37 billion US dollars, an increase of 8.38%. Although our country occupies 50% of the global tool exports, it is still not within the hardware powerhouse.

Chase its reason, most of our hardware and software enterprises to produce low-end products or in the OEM stage? And highly competitive high-end products and branded products are still dominated by European and American countries, therefore, domestic hardware and tools Products in the world have a competitive edge still can not be seen. In addition, the profit margins of hardware tools are also affected by the raw material market, are also being constantly compressed, China's hardware tools can no longer rely solely on the price to improve competitiveness, which requires China's hardware tools companies began to increase the new Technology research, occupy a place in the high-end field, and requires an independent brand, with foreign brands to seize the domestic market, and open up foreign markets.

Hardware industry in China is considered a veteran industry, but still can not compete with the international brands, in addition to their own lack of technical development of high-end products, there is the domestic market for their own brand of quality and lack of trust a serious cause of China's hardware companies The independent brand difficult. Some enterprises in order to seize the market, can only rely on OEM and development, can not help thinking, his brand really can not go abroad, why should foreign brands openly dominate the domestic market! How to promote their own products, I believe this is the development of China's hardware tools in the next few years.

Now, all walks of life are beginning to humane, intelligent road development, in order to allow hardware tools to meet the needs of domestic and foreign markets, we must devote ourselves to the development of new products, and gradually develop a professional R & D team, as soon as possible to achieve high-end products made in China No longer dependent on imports. The development of industrial clusters to promote continuous optimization and upgrading of the industry, so that the competitive advantage of industry groups more clear. Continue to explore, out of their own brand building, with a guaranteed quality, high quality, trusted brand, swept the domestic market, sweeping the international market, a veritable hardware powerhouses!