A little car rental: Car rental has entered private custom mode

As Nanjing, Shanghai and Jinan cities have successively detained the “special car” services that were suspected of illegal operations, the discussions on whether or not the car service platform is compliant have become more and more intense. Whether or not the P2P car rental service has “legitimate operating qualifications”, whether this type of operating vehicle is illegal or legitimate carries passengers has become the focus of attention.


At present, there are four main types of time-shared car rental services in China: The first type is a P2P non-drive platform represented by drops and speeds. Vehicles cover both taxis with legal operating qualifications and controversial “black cars”. "The second category is the P2P non-self-driving platform represented by the daily car and ha ha team car. The source of the vehicle is the private car. The third type is the P2P self-driving service platform represented by the PP car rental and the Friends' Car Rental. The source of the car is the private car; The fourth type is the O2O time-share self-service car rental platform represented by a little car rental and car enjoyment. The vehicles come from leasing companies and manufacturers. The first two types of renters do not need to have driving qualifications, and the latter two types of renters must have driving qualifications.


Strictly speaking, only the fourth type of car rental service currently has legal operating qualifications. A little rental car as a self-service car rental platform does not own vehicles, and all vehicles are provided by suppliers (suppliers include car manufacturers, large and medium-sized leasing companies, etc.). Therefore, in comparison with other three types of car rental platforms, the protection of vehicle maintenance, insurance, and other aspects is stronger. There are no hidden policy, legal, and social risks, and users can use it more safely.



Little car rental founder and CEO Liu Wenjie


The car rental founder and CEO Liu Wenjie once compared a bit of car rental to a community convenience store to provide standardization and a small number of services. The process of using a car to rent a car is as follows: After installing a car rental app, the user can onlinely certify the driver's license and other information, search for nearby vehicles through the app, and book any time according to the time of using the car. After paying the reservation, the user can go to the parking spot of the car. When the app clicks on the button to retrieve the car, the car door is automatically unlocked, the car's key is placed in the car, the car is parked and the car is parked in the same place, and the app or credit card is locked to complete the return procedure.


In the course of use, the user needs to pay the rent according to the length of time the car is used and pay mileage mileage according to the distance traveled. Compared with traditional day-to-day calculations, it is more flexible and user-friendly. Taking Beijing as an example, the equivalent mileage is calculated with the same length of time. The use of a little rental car costs more than the use of a taxi.


In August last year, a little car rental business covered 5 cities across the country, with more than 20,000 users, and it received a million-dollar angel round investment in the A-share listed company. A little car rental now has more than 15,000 legally-operated vehicles in 10 cities across the country, with as many as 1 million users. After a short period of six months, a little rental car, with its fast-developing service network and a new operating model, has provided users with a fashionable service experience and completed a qualitative leap.

A little car hire founding team member


For users, in addition to convenient travel modes and affordable prices, the appearance and internal environment of vehicles are also very important. As a car rental service with temperature, how can the maintenance and cleaning of vehicles be guaranteed?


Compared to the traditional Internet company's team structure, a little more car rental out of the ground operating team, through a dedicated person to maintain the vehicle, each time the user returns the car will be the first time the vehicle inspection and cleaning, to ensure that the next user Is a safe and clean travel car.


Now, a little car rental in the first-tier cities has become a new style of fashion travel. For the future, a little car rental will be implemented in more than 100 cities across the country, focusing on the second and third tier cities and gradually forming a "private-custom" operating model. Users can choose self-service car rental when they want to use their car at anytime and anywhere. The vision of a little team is to let a car rental service warm the entire country.

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