Year-round glory once Beijing Motor Show to create profits

2004 Beijing International Auto Show will start. In front of the stage, many drag racing cars attracted the attention of countless people. Behind the scenes, the huge profits that the auto show will create will make people jealous. "There is no vitality without benefits." At the press conference held on May 25 at the auto show, Wang Xia, Secretary-General of the CCPIT Automobile Sub-Commission, said. In spite of huge investment, "From 2000 to today, China Exhibition Group has invested 150 million yuan for venue facilities." Chen Ruowei, vice president of China Zhan Group, said that apart from the two exhibition halls No. 9 and No. 10 that were specially added for this exhibition. As early as several months ago, the exhibition hall was reconstructed to prepare for the use of the electronic ticketing system at the auto show. The Zhongzhan Group has obviously made preparations for spending money. The number of visitors to the last Beijing Auto Show was too large. The stadium area was not enough. The viewers and exhibitors complained about the fact that it directly led to the farce of the splitting of the auto show at the end of last year. Other organizers of the exhibition need to make an effort to attract investment. The auto show is just the opposite. The organizing committee tried its best to persuade the exhibitors to reduce the number of venues and even “disclosed” some of the exhibitors. One of the organizers, the Secretary of the China Association for the Promotion of International Trade, Wang Xia, said that they have spent more than four months doing the persuasion of exhibitors. Almost all exhibitors have been required to reduce the exhibition area, and some commercial vehicle companies are unable to Entering the main exhibition hall of the National Exhibition, it is announced that it will withdraw from the exhibition. The income is beyond the enthusiasm of the imagination exhibitors, which is undoubtedly good news for the organizers. Wang Xia bluntly stated that the current auto show has been market-oriented and emphasized that “the whole world will do this.” All the leaders of the organizing committee including Wang Xia have ignored the profits of this exhibition. Chen Ruo-wei, vice president of China International Exhibition Group, said that before the media reported that the Beijing auto show is "the world's most expensive auto show" news is false. Her fee rates are: foreign exhibitors $260 per square meter, and domestic exhibitors about 1,200 yuan per square meter. At the press conference on May 25th, Vice President Chen Ruowei said that the price is not the final price, because many exhibitors are exhibitors through intermediary organizations. The reporter saw on the materials provided by the organizing committee that the co-organizers of the auto show include some international exhibition companies such as Hong Kong Adsale Exhibition Company and Hannover Exhibition Company in Germany. Many automakers are represented by them and they have to take a share of the profits. The area of ​​the auto show is 110,000 square meters, which is calculated based on 1,500 yuan per square meter. Only one exhibition hall in the current auto show has an income of 160 million yuan. In addition to booth revenue, ticket sales are also significant. “There are a lot of visiting delegations that are planning to visit the special package from abroad.” Wang Xia said that the audience this year is expected to be 400,000. The number of visitors in the first two days should be the most, with tickets costing 100 yuan each, and the next few days being 50 yuan. Each is on a conservative estimate of 60 yuan, and ticket sales also have 24 million yuan. The two main benefits of the exhibition hall and tickets will be as high as 200 million. How to distribute profits is certain that money will certainly not earn into the pockets of an institution. The main organizer of this auto show is as many as eight. When the reporter proposed that the organizer could introduce the proportion of the profit distribution of several main contractors, they did not answer on the grounds of trade secrets. In fact, it can be seen from the arrangements for speaking on the rostrum of the press conference that there are two of the eight main contractors: one is China International Exhibition Group, and the other is the CCPIT Automobile Branch. In fact, they are also the protagonists of the previous Beijing auto show. Before the analysis of industry insiders, the real reason for the separation of the Beijing auto show may be the conflict of interest distribution. At the press conference, Wang Xia explained the reason for the merger of auto shows as: “The relevant departments of the State are considering the brand image of the Beijing Auto Show.” He also mentioned many times that the venue could not be satisfied. Obviously, the current situation is not very clear. satisfaction. Some people analyzed that after the separation, although the main organizer of the Beijing Auto Show has basically not changed, there must be new changes in the insider links of income distribution. Source: Jinghua Times