Renault - Nissan - GM is expected to mutually benefit "marriage"

Since this time, one of the most noticed and eye-catching news in the domestic and international automotive market is undoubtedly the rumor that GM intends to merge with Renault-Nissan.

In particular, when the media disclosed that GM’s largest individual shareholder, Kirk Kokoorien, had sent a letter to GM CEO Wagner, requesting the board of directors to immediately set up a special committee to fully discuss the news of GM joining the Renault-Nissan alliance, the market for the three giants “ "Marriage" speculation is even more dusty. Although the parties to the incident are still making intensive consultations on specific issues, the potential interests of the merger have been accounted for in all aspects, and the protagonists of the event have been inconsistently speculating about the outside world. However, many professionals have predicted that the “marriage” will bring about the integration of cross-regional automobile culture. What follows is a breakthrough in design philosophy and complementary technical cooperation. The ultimate biggest beneficiary will be consumer.

According to professional analysis, the reason why this merger event will cause unprecedented concern in the industry is that: First, GM and Renault-Nissan have not seemed to have met each other, and the news of the merger has suddenly come to a sudden, many people in the industry All of them were unprepared and caused many speculations about the so-called merger inside story; Second, if the GM of the world's largest auto maker and the merger of Renault-Nissan, which has become the world's fifth-largest automaker after the merger, will come true. The large scale of the integrated enterprise will be daunting to many other colleagues. At the same time, it may be called a significant event in the process of the integration and reorganization of the world's automotive resources. Third, the merger means a cross-regional integration of automobile culture. The long-standing and unprecedented model of three cars will win the feedback of the market, which has greatly created people's imagination.

It is precisely because of the latter two reasons mentioned above that the vast majority of people in the auto industry have expressed optimism and confidence in the prospects of GM and Renault-Nissan mergers. On the one hand, the three parties are all based on solid strength as a combination of capital. After the merger, they can also promote their own expansion. This is a virtuous circle: From the perspective of GM, although the world’s largest auto giant was previously in a loss-making quagmire, its family The total vehicle production of 9 million vehicles per year still does not allow the competitor to lose ground. After General Motors has remained unconvinced in the field of merger and integration of seeking resources, Renault and Nissan have succeeded even though the failure of the merger with Fiat has not shaken this determination. The merged example has made it possible to see the dawn again. It is undoubtedly an excellent choice for GM to use the “marriage” to regroup. From Renault-Nissan's point of view, after the integration of the "hybrid" car companies in Europe and Japan, the two sides have not only encountered the problems of water and soil that had previously been worried about in terms of management, but they complement each other due to the complementarity of the two concepts. Combining the advantages of the two heads of directors brings eclectic products to the market. For example, the new Tianmu, one of the “golden three-samples” of the domestic luxury sedan that has become increasingly dominant, has a degree of relaxation from the exterior design, and is also elegant and unrestrained; it is caring for the interior concept, which is both comfortable and warm; The freewheeling, safe and comfortable rides on the driving experience all make people feel the refreshing changes brought about by the fusion of eastern and western cultures. Further, the alliance between the three major companies can undoubtedly achieve economies of scale, jointly develop automotive production platforms, and obtain lower prices through the integration of component procurement forces.

On the other hand, the emergence of automobiles that incorporate cross-regional culture also reflects the continuous development of the market. The reason is very simple, because from the current auto market point of view, with the increasingly mature and rational consumer spending concept, they can not be satisfied with the product of a single technical characteristics, and both fuel-efficient and environmentally friendly, strong power, advanced technology and other diverse features of the product Only by breaking out of the competition can they be favored.

In the same way as Xintiannu, for example, this car is based on the stable and conservative features of Japanese high-end cars, injects fresh elements from it, adds Western geometric outlines to the traditional rounded shapes of the East, and innovatively shows things. The harmonious beauty of the culture and culture; the core technology, which is equipped with a VQ series engine superior in dynamics, smoothness, and quietness, together with Nissan's new-generation CVT CVT, has achieved a strong drive and low fuel consumption win-win situation. With the use of the chassis suspension mode of “multi-link rear row + front row well frame”, the flag of “King of Control” and “King of Power” which originally belonged to the European-style car was included. Due to its extraordinary market competitiveness, Xintianhao has not only succeeded in ranking among the "three golden" limousines, but also surpassed the "predecessors" - the oldest limousine Audi and Crown.

Industry figures also pointed out that although the current merger is still faced with issues that are difficult to avoid, such as the distribution of shareholder interests, the ownership of ownership, and the synergies between R&D and production, regardless of their ultimate outcomes, people can clearly feel the impact from the incident. The general trend of industrial integration is becoming increasingly clear. Mergers from Daimler-Benz and Chrysler to Renault-Nissan are not uncommon. It is believed that in the near future, with the gradual integration of the global automotive market, the continuous blending and breakthrough of the concept of building a vehicle, such as Dongfeng Nissan Xintiandi, a diversified new product with various advanced technical characteristics will continue to emerge, giving the car market Bring new sources of endless surprises.



View related topics: Dongfeng Renault project tracking report

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