Local auto companies: To flex their muscles in independent research and development

At present, China's auto market is not optimistic. Faced with this situation, private auto companies have made high-profile reactions one after another. They have invested huge sums of money to cultivate "internal strength", enhance their own independent research and development capabilities, and set their sights on the long-term future. At present, the domestic automobile industry “the rich are getting richer and the poor are getting poorer”. Volkswagen, General Motors, Toyota, Ford, etc., all of the world's leading automakers are in full swing. After putting into production, expanding production capacity, and expanding production capacity, they are grabbing the Chinese market with annual profits of several billion yuan. While multinational corporations have established their footing, expanded their strategies, and made solid progress, private companies are still struggling at the low end. Due to the monotonous products, poor quality, and weak R&D capabilities, the situation of private enterprises that survive in the cracks has been deteriorating. However, now is only the beginning, and the real test will be in 2006. Without the support and protection of related policies, what will private enterprises under the WTO rules of the game fight against multinational corporations? Instead of smashing their bones, it is better to go for a fight, and it is time for private enterprises to move from being able to build a car to upgrading their R&D capabilities. Chery, Geely, BYD... These private enterprises seem to have realized the crux of the matter and are heading into the automotive R&D field. Once the private enterprise's R&D has emerged, it will be able to fundamentally make up for the inherent weakness of the relatively weak foundation and will enable the company to grow up in the storm. Geely: Full Blossom After Geely Group Vice President Liu Jinliang publicly stated in Chengdu that after Geely will launch four new cars in the second half of this year, Geely will once again generously invest in new product research and development, invest 350 million yuan to build a new Geely Automobile Research Institute. . It is reported that the new institute has entered the planning stage and is initially planned to be completed by the end of the year. Previously, Geely Group had invested and established an independent R&D base for the first privately owned automobile company in 2000. As of last year, Geely’s old research institute has completed the design of nine models such as the American Panther sports car and the US-Japan sedan. What makes Geely proud is that since the Institute independently developed the engine of the MR479Q to get rid of the history of the 8A engine produced by Tianjin Toyota Motor Co., Ltd. since its production, it decided to separate its way from Toyota last year and took a step forward. pace of. According to Yang Jian, vice president of Geely Holding Group, the new research institute invested 350 million yuan will build a rapid prototyping workshop based on the original annual research and development of 2 to 3 new cars. Once put into use, the vehicle development cycle can be accelerated by more than 90%. In addition, Geely will invest tens of millions of yuan to set up four major laboratories for basic, electrical, road and multi-functionality. In terms of design, a dedicated floor will be used as a computer room in the Institute building. All previous manual drawings will be converted to computer drawings. . The new institute is fully functional and advanced technology. In addition to the investment in hardware, Geely also hired the former deputy president of South Korea’s Daewoo Motor Co., Ltd. Shen Fengyu as the dean. The Geely mid-size sedan CK-1, which will be on the market this year, was developed under the chairmanship of Shen Fengyu. It is reported that this time, Geely Shen, who was invited to the president of the Korea Automotive Engineering Association, was just trying to learn from the successful experience of the Korean auto industry and re-plan Geely’s independent R&D road. Comments: At present, when domestic manufacturers are happy with the “KD” approach, Geely Automobile’s move brought a breeze when multinational manufacturers made every effort to increase production capacity and ethnic enterprises’ R&D investment was seriously insufficient. Although macroeconomic control has caused Geely to shrink in many ways, it still maintains high investment in R&D. As we all know, electronic equipment is the soft underbelly of China's auto industry. As the flag-winner of independent brands, any link in product and technology development is the soft underbelly of Geely's weakness, and it is also the biggest challenge that Geely faces. The establishment of the institute is a fundamental solution to the problem of Geely's automobile production development. 350 million yuan is not much, but this money is worth it. Chery: The key to the development of the core automotive industry is the mastery of its core technologies. For a vehicle, the engine is the core part of it. Chery Automobile Co., Ltd. is actively involved in the core research. It is reported that Chery is developing a large engine production plan to build a full range of engine products with its own brand, including the construction of two engine production plants. According to Jin Yibo, general manager of Chery Automobile Sales Co., Ltd., in order to meet the requirements of the ever-changing market and technology, Chery established the Automotive Engineering Research Institute in early 2003. It has eight major R&D departments, including the body and engine departments, to provide comprehensive automotive technology. Deep research. Chery's development model is different from other domestic manufacturers. It will hand over the entire vehicle to a foreign design company, and its research and development model is more flexible. Chery's engine project was developed in cooperation with AVL Austria. It has developed a 2.0LTCIDGLVVT petrol engine and a 1.9L diesel engine and is expected to be mass-produced next year. It will cooperate with foreign companies in the development of gearbox projects and will collaborate with European design company's entire vehicle project. Development is ongoing. Chery's R&D model does not cost much, but it has independent intellectual property rights and new products emerge in an endless stream. On August 28, Chery’s Cowin CVT officially went public. The Chery CVT unveiled by the Chery Company was the first attempt of its own brand. Its entire vehicle powertrain was the same as the BMW MiniCooper. At present, there are few automotive products using CVT technology in the domestic automotive market. It is reported that in the entire development process, Chery has always implemented the product life cycle management thinking, so that the products closely follow the market demand. Its development environment has established a comprehensive 3D software system that has reached the world's advanced level. In terms of research and development funding, Chery spends 10% to 15% of its sales revenue each year. In 2004, R&D spending is expected to exceed RMB 1 billion. Comments: All along, joint ventures with international auto giants and the introduction of mature foreign models have become the "shortcuts for development" of many Chinese automakers. Chery once again expressed its strong support for the principle of “autonomy” with practical actions. "Individual brand" is not closed-door and self-styled, but fully utilizes international resources. Through continuous efforts and practices, "contains 100 laws and absorbs the longevity of 100 families", and does its part for the growth of China's auto industry. . Although Chery’s R&D capabilities have not yet reached the point where they are in full swing and they are unable to change the status quo of domestic automotive companies’ “taking in”, after all, the industry insiders who care about Chinese auto companies see the hopes of the Chinese auto industry. BYD: BYD Auto, which had just taken part in the auto market in the future, launched seven new models at the Beijing International Auto Show in a breath, all of which are independent R&D, independent production, and independent brand products. In addition to the popular car brand "Fairel" currently on the market, the remaining six models are the first to show their faces. Among them, BYD F6, F4 and F2 are fuel-driven vehicles, and ET and ET3 are lithium-ion battery-powered. The car, HYBRID-S is a hybrid drive car. From BYD's product structure, it is not difficult to see that BYD will vigorously develop environmentally-friendly cars, aiming at the future. Wang Chuanfu, chairman of BYD Co., Ltd., introduced that HYBRID-S is competing with Japanese Toyota's PRUIS. Unlike Toyota's hybrid, BYD focuses on low fuel consumption and low emissions. Lithium-ion batteries are used as the power for hybrid vehicles. As long as the engine is ignited, the vehicle is in the best condition, so that emissions and fuel consumption are the lowest. This is also the world's first lithium-ion battery-controlled hybrid vehicle. BYD is a battery originator and has mastered the world's leading core battery technology, especially the electric battery used in the car. BYD soon applied this technology to the car. ET concept car took full advantage of BYD's battery technology, it has four motors, independent drive, good acceleration, due to the advanced power lithium battery, it is in the world leading level. In addition, BYD’s newly-built automotive R&D center in Shanghai brings together a group of outstanding designers from both home and abroad. They integrate the latest international trends into the design and development of new vehicles, and integrate BYD's advanced technologies in batteries into automobiles. Power development. Comments: When Toyota and GM multinational automotive companies develop new energy vehicles, we cannot watch them erode the present of Chinese cars and still want to swallow up the future of Chinese cars. As far as fuel vehicles are concerned, the gap between our private enterprises and multinational companies is still large. However, as far as eco-friendly cars are concerned, we are on the same starting line and some technologies are still at the leading position. BYD is at least three years ahead of electric vehicles. In the future commercialization of electric vehicles in China, BYD may successfully grab a large market. Independent brands must be forward-looking. From a commercial point of view, electric vehicles will not be commercialized until at least 5 years after their development. However, as an enterprise, in the increasingly tense international fuel resources, environmentally friendly cars will be vigorously developed, private enterprises must plan ahead.

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