Lianjian Optoelectronics Liu Hujun: M&A and Big Digital Outdoor Media Group

In 2013, we acquired Timeshare Media, which acquired two companies last year and now acquires four more. Liu Hujun, the chairman of Lianjian Optoelectronics (300269), counted his fingers and said with enthusiasm: According to this momentum, we have to buy eight next year! Although it is a joke, Lianjian Optoelectronics has made many mergers and acquisitions in recent years, and has repeatedly won The company will also continue to acquire M&A, and integrated development is one of the company's development strategies. Because of the frequent planning of the acquisition, Lianjian Optoelectronics stocks are often suspended, Liu Hujun reluctantly said: the stockholders have sent us ya to suspend professional households. Volume change caused qualitative change Suspended trading for nearly 5 months Lianjian Optoelectronics recently disclosed the acquisition of four companies in the field of Internet media and outdoor advertising business, which is the third major acquisition since the company acquired the time-sharing media in 2013. Prior to the acquisition, Lianjian Optoelectronics has established a linkage culture and acquired companies such as Timeshare Media, Youtuo Public Relations, Precise Focus, and Easycom, with public relations services, outdoor media networks and digital devices as core modules to form soft and hard. Integrated, digital online and offline integrated communication platform. On June 30 this year, Lianjian Optoelectronics once again launched major issues, and finally determined that four target companies will implement major asset restructuring, including search engine advertising, outdoor media operations, one-stop outdoor advertising services, and event communication creative planning. . In the announcement, Lianjian Optoelectronics said that before the acquisition, the prototype of Digital Outdoor Media Group has been completed, and several core businesses such as digital equipment technology, brand public relations service and outdoor media network have been established; The structure of the company's digital outdoor media group has been further improved, and several core businesses such as digital equipment technology, brand public relations services and outdoor media networks have been further enhanced. Some researchers also questioned us when they researched, saying that you are collecting earthen enterprises, and they are not sexy at all. I said that I can't see it this way. One soil, two soils, and three soils are different. The quantitative change causes qualitative change. Liu Hujun said humorously: It is like fighting a landlord. Others have a king, 2, and A. It seems to be very powerful. We have 3, 4, 5, 6, and 7 and we are a straight, and he has a single cow. I can't afford it either. We are a group army, and the advantages of resource sharing complement each other and cooperate with each other. We cannot only look at individual combat capabilities. Liu Hujun said that the joint development strategy of Lianjian Optoelectronics was realized through the acquisition of related companies with unique business advantages and competitive strength in the digital outdoor media group's industrial chain and capable of generating synergies with the company's existing business. I don’t forget that the original mind has always been closely related to the advertising industry from the joint assets of Lianjian Optoelectronics. When talking about why the advertising company has a soft spot, Liu Hujun said: In the early days of the venture, I had an advertising business complex. It is our original idea to operate the LED large screen to help customers advertise. Liu Hujun said: Later, after we went to the Silicon Valley, we found that this idea is not operational. In 2008, after getting financing from venture capital, Liu Hujun believed that he could realize his own advertising business complex. However, the board of directors believes that the main business of the display should be solid. So in 2008, Lianjian Optoelectronics was still working on the display. However, at this time the company has planned a new route for future development. Paying always pays off! By 2010, in terms of advertising screens, the company's market share ranked first. The second to fourth place combined market share, there is no joint construction optoelectronics. Liu Hujun said. Subsequently, Lianjian Optoelectronics successfully listed in 2011. In 2012, Liu Hujun began to fulfill his dream of advertisers. Lianjian Optoelectronics established a linkage culture and began to integrate national outdoor LED advertising resources. In 2013, Lianjian Optoelectronics acquired time-sharing media to build an outdoor media resource platform. In 2014, it merged with Easystar and Utopus Public Relations to enter the public relations communication service industry. At the beginning of this year, Lianjian Optoelectronics also participated in the accurate segmentation and increased the mobile interactive marketing business. Nowadays, Lianjian Optoelectronics will acquire the four companies in one time, which will further improve the overall layout of Lianjian Optoelectronic Digital Outdoor Media Group. Liu Hujun believes that the purpose of this move is to lay out the Internet advertising business, open up two online and offline advertising channels, further enhance the competitiveness of outdoor advertising, and provide customers with more comprehensive and diverse advertising services to create digital outdoor media. First share.

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