LED lighting wholesale market is not optimistic to continue the value of the pioneer road
2021-07-14 12:05:57
In recent years, the wholesale market of LED lamps, whether it is investment operation or the late market, is very eye-popping, the status quo is not optimistic. In 2012, with the outdoor policy, it will undoubtedly focus on the development of low-carbon economy, promoting advanced culture, building a harmonious outdoor and other practices, high energy consumption, low efficiency, and LED lighting wholesale with light pollution and high operating costs will go where? After market research and analysis, the main market factors hindering the development of LED lighting wholesale market are as follows:
1. Low market awareness
Many wholesale distributors of lamps and lanterns are not very clear about this. They are used to the products they are familiar with, and they are retiring expensive new products, and they are afraid of taking risks. At the same time, manufacturers and the media have limited education on LED energy-saving lamps, which causes consumers to exclude LED energy-saving lamps from the list when they choose energy-saving lamps.
2. Energy-saving lamps companies are fighting each other, lacking long-term strategies
Many energy-saving lighting companies are currently at the level of order processing. There are obvious shortcomings in R&D design, sales team formation management, brand promotion, operation management, and channel construction. In particular, some enterprises lack clear goals and positioning, along with the industry. Ebb and flow, lack of initiative in the future market competition, and the possibility of being eliminated at any time.
3. Lack of trusted professional brands
There are not many professional lighting brands in China, and there are fewer professional energy-saving lighting brands. In addition to NVC lighting and other brands, other lighting companies have a late start and a single operation in brand promotion and store construction, resulting in high-end products. A large part was taken up by Osram and Philips.
Under the pressure of power shortage, high operating costs and other pressures, the wholesale profit and added value of LED lamps almost fell to freezing point. Many enterprises were forced to enter the stage of shuffling and integration, and how many operators have lost their money, after undergoing integration in 2011. After shuffling, outdoor large-screen investment and operation tend to be rationalized. In order to comply with market development and deepen media value, LED lighting wholesale needs to open up a pioneering road from scale to value to cope with the future of outdoor advertising. The variables of development.
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