· Japanese mid-to-high-end market collapses the US to push low-end cars to squeeze their living space

The listing of Furuisi can be seen as a “spike” inserted by the American brand in the mid-size sedan market when the Japanese auto has not recovered.
When the year is approaching, Changan Ford's first strategic model for the family car market, the new Ford Focus, will be listed nationwide. From the price of 96,800 yuan to 119,800 yuan, it can be seen that Forex is called Ford 2015. The "pioneer" of the mid-size car market.
It is worth mentioning that this Changan Ford is painstaking in order to enable Forex to quickly stabilize the market. It is understood that Changan Ford Classic Sedan Fox will be officially discontinued, followed by the new car Fu Ruisi to replace the classic Sedan Fox. The classic hatchback Fox has no plans to stop production and will continue to sell in the market.
At the same time, after the Japanese car is facing a rout in the mid-to-high-end sedan market, it will face the full-scale attack launched by the American car in the low-end and mid-end sedan market. Peng Bo, global partner of Strategy, even predicted that the drawbacks of the conservative attitude of Japanese automakers are gradually reflected. From the perspective of the shape and configuration of the car, the highlights of Japanese cars have become less and less, so the Japanese car and In the competition between American cars, American cars may temporarily gain the upper hand.
Fox is willing to make a wedding dress for the younger brother after the listing of Fu Ruisi, because its price range of 9.68-11.98 million coincides with the price range of the classic sedan Fox 9.98-12.38 million, and the characteristics of the two models are very similar. So Changan Ford decided to discontinue the classic Sedan Fox.
In fact, in order to take care of Forros, Fox can be said to give the younger brother a face. It is understood that the classic Focus sedan model has been popular among consumers since it was put into production in 2005. It belongs to the best-selling model in the compact car market, and now Fu Ruisi is wearing the aura of the classic Fox "replacer". The performance of the low-end and mid-end auto market is undoubtedly attracting attention.
Chen Xu, executive deputy general manager of Changan Ford Sales Co., said that the listing of Forex will be more satisfied with the Chinese mid-size car market. "With the listing of Fu Ruisi, we will bring consumers to China. Come to a new model car that fully meets the needs of the family. In this way, we will have a combination of three products to meet the differentiated product needs of consumers in China's largest mid-size car market."
Compared with Fox, Forex uses the suspension structure of the former McPherson and the rear torsion beam. The suspension training is obviously more comfortable than the same-door brother Fox, but with other competing models of the same price. It still retains a certain degree of resilience. Ford Focus is equipped with a 1.5L naturally aspirated all-aluminum engine that matches the 5-speed manual transmission with a reasonable gear ratio. A similar type of gearbox is more common in the same-priced joint venture model. The key is that the price is there.
Not only that, Chen Xu told reporters, "Ford Fu Ruisi provides Chinese consumers with a spacious and comfortable space, with a long wheelbase of 2,687 mm and a body width of 1,825 mm, all reaching the same level. The recessed seat design provides consumers with a more spacious rear space."
The industry believes that this move shows that Fu Ruisi has enough confidence to take over the clothes of Fox, Changan Ford will launch this model at this time undoubtedly "fuel on the fire" in the highly competitive mid- and low-end sedan market.
“The mid-size car market is the market with the most concentrated consumer demand, the most competitive, and the most representative market. It is also the main market of Changan Ford. We will enrich the vehicle matrix according to the segmentation needs of consumers with the times,” said Chen Xu. .
The competition in the mid-level market will outperform the Japanese "the middle-class car has the world" can be regarded as the iron law of the automotive industry, and this also reflects the current level of competition in the domestic mid-level car market, compared to the current market fluctuations of the Japanese market In view of the fact that the performance of the American car is stable and progressive, it has the meaning of replacing it.
The listing of Furuisi can be seen as the fact that the Japanese brand has not yet recovered since the Diaoyu Islands incident. The US brand has inserted a “knife” in the mid-size sedan market, and its will is robbing Toyota Corolla and Honda Lingpai.
Automotive industry analyst Zhang Zhiyong told reporters that "Japanese compact cars were previously affected by Sino-Japanese diplomatic relations, and their sales in the low-end market fluctuated greatly, and compared with high-end models, consumers facing low-end cars The mood is more susceptible to the external environment, so the US car will certainly seize this opportunity to grab the market share of the low-end car."
Taking sales in November 2014 as an example, the sales of Nissan, Honda and Mazda's three Japanese automakers all declined year-on-year, with Nissan and Honda both falling in double digits. This is already Nissan and Honda's five consecutive losses. The reporter noted that in November, the Japanese car market only fell 38.7% year-on-year in the mid-to-high-end sedan market. At present, Toyota maintained a positive growth trend with the newly launched mid- and low-end cars Corolla and Ralink.
Once the low-end and mid-end sedan market is a bit of a rush, the Japanese brand's decline will continue. "At present, domestic consumers prefer to shift their preferences. The competition between American and Japanese cars in the low-end and mid-end cars market will be evenly matched. The American cars will take advantage of the current external environment to compete with Japanese cars for market share, because when the car hardware is difficult When the score is high, the external environment and the effect of the word-of-mouth effect will be amplified, which is also the source of the unfavorable situation of the Japanese car," Zhang Zhiyong said.
In the view of Peng Bo, global partner of Strategy, this year will be the "big year" for the new car products of the US car to be placed in the auto market. "In 2015, the US car may continue to triumph in the mid-size car market, and the current US system The relationship between car companies and dealers is in a relatively healthy and stable state, which lays a solid foundation for the future sales of American cars. Compared with Japanese cars, the challenges faced by this year are relatively large, and now Japanese car companies are conservative. The drawbacks of attitude gradually emerged. Whether it is from the shape and configuration of the car, the highlights of Japanese cars have become less and less, so the competition between Japanese cars and American cars this year, the US cars may temporarily be in the upper hand." .
It can be seen that in the case of turbocharged and dual-distribution, the US car has also begun to respond to the trend of turbineization. Even the Korean mid-size car has announced the push of the turbocharged engine model, but the Japanese mid-level The car is still sticking to the naturally aspirated engine with lower cost and more stable performance. The technical advantage of the Japanese mid-size car in the face of competitive models is no longer reasonable.

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