Diesel generator manufacturers to open up the four major bottlenecks in overseas markets to be a breakthrough
2019-10-26 11:01:38
With the continuous development of the economy, diesel generator sets have become the main source of power for major companies from standby power sources. However, it is not enough to just open the domestic market. More companies need to go global. So how do diesel generator manufacturers develop overseas markets?
Constraints on foreign certification requirements. For example, products exported to EU countries must be certified by CE; diesel generators exported to the United States must be certified by the US EPA; some importers in the United States must also obtain UL safety certifications; and India must also implement emissions and safety for imported diesel generators. And other certification systems; Viet Nam has stipulated regulations that restrict the import of single cylinder diesel generator sets; Nigeria requires SONCAP conformity assessment.
Price and export order constraints. At present, due to technical factors, coupled with the increase in raw material prices and transportation costs, China's diesel generator sets have a certain impact on the export of enterprises. The price competition between export companies is extremely fierce, and there are still many phenomena of competing prices.
Restrictions on intellectual property protection. China's single-cylinder diesel generators are more of a reference for Japanese and German prototypes. From the start of OEM production to now have their own brands, but the number of export brands is still not loud.
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Technical requirements of foreign markets are constrained. Most of the diesel generator set manufacturers in China export their single-cylinder diesel generator sets. The demand for single-cylinder diesel generator sets in the foreign market is continuously increasing. In addition to the ever-increasing demands on economics and dynamics, the requirements for product life and reliability have also increased. For example, developed countries in Europe and the United States have high requirements for vibration and noise; in Africa and the Middle East, regions such as the anti-aging and anti-moisture requirements for cooling systems of single-cylinder diesel engine generator sets have been proposed, while low-temperature regions have higher requirements for starting performance. In addition, due to rising oil prices, low fuel consumption has also been mentioned by most customers.
The lack of after-sales service constraints. Due to the low selling price of domestic products, domestic companies usually do not provide after-sales service to export products, and provide only a certain number of accessories. The technical training for users is basically not carried out. Supply and demand information constraints. China's export of diesel generating sets in the mainstream market, such as Asia and Africa, has saturated the market. However, due to the lack of understanding of other markets, the development of the South American market, which is a developing country, has been slow.
Therefore, China's diesel generator manufacturers want to open up overseas markets, must break through the bottleneck to get a bigger market, the most important point is to improve China's own production of diesel generators technical capabilities, to achieve high quality and excellent products.
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