· 14 new cars are listed in March and listed as SUVs

After experiencing the silence before the Spring Festival, the domestic auto market is about to usher in a new round of new car launch this month. While car manufacturers are stimulating new car sales with new products, they also warmed up for the first time at the Shanghai Auto Show in April this year. A survey by Beijing Business Daily found that as many as 14 new cars will be launched in the market this month. Among them, the SUV models with hot performance in recent years have 6 seats.
Various car companies push SUV models
In recent years, SUVs have continued to sell well in the global market, and the domestic market is no exception. According to the statistics of China Association of Automobile Manufacturers, the cumulative sales of Chinese SUV models last year was 4,707,900 units, a year-on-year increase of 36.44%. The overall growth rate of the passenger car market was 9.89%, and the car market only grew by 3.06%. It can be seen that the Chinese SUV market is still in a period of rapid growth, and its growth rate has reached nearly four times that of the passenger car market, far more than the growth of the car market.
At the same time, various car companies are also optimistic about their market prospects, densely arranged SUV models. It is understood that in the six SUV models listed this month, Dongfeng Yueda Kia proud will be the first to be listed on March 12, focusing on the small compact SUV market. It is worth noting that small compact SUVs have almost become the first choice for car companies to occupy the market segment. In addition to running proud, Beiqi Sic Bo X65, Guangqi Honda Binzhi 1.5L and other models are small compact SUV.
In fact, while the joint venture brand launched the SUV model, it also became a life-saving straw for its own brand. Take Beiqi Baobao as an example. The X65, which will be launched this month, is the first SUV model of Beiqi Sic Bo. According to BAIC's plan, in addition to the X65, two SUV models will be launched to cover the compact and medium-sized SUV market. The Dongfeng style MX6 actually uses the platform of Dongfeng Nissan's old Qijun, but the pre-sale price of the new car has dropped to the range of 120,000 yuan, with the intention of highlighting competitiveness through price.
In addition, in the mid-size SUV market, the launch of the new Highlander is the highlight of GAC Toyota this year. Last year, Highlander, which was nearing the end of the replacement period, achieved sales of 84,000 units. It is understood that the new Highlander will be equipped with the 2.0T turbocharged engine of the same series as the Lexus NX 200t, replacing the current 2.7L naturally aspirated engine, which will positively promote the sales of the new Highlander.
Middle and high-end car prices
Compared with the domestic SUV market, the mid-to-high-end sedan market is another battleground for car companies, and the price competition is fierce. In the field, the new FAW Toyota Crown and the FAW Red Flag H7 1.8T will use the low price strategy to seize market share.
The new brand of FAW Toyota, which will be listed soon, will play a low-priced card at the pre-sale price. The starting price of 311,800 yuan will lower the entry barrier for the medium and large-sized sedan market, with the old rival FAW-Volkswagen Audi A6L, BMW Brilliance 5 Series Li And Beijing Benz E-class distance. In fact, FAW Toyota has set the real competitive field of the new crown as the luxury mid-size car market, and grabbed market share with the FAW-Volkswagen Audi A4L and the BMW Brilliance 3 Series in the 300,000-yuan range.
The FAW Hongqi H7 1.8T model is expected to start at 250,000 yuan. According to the positioning of the model, its competitors will be locked into the FAW-Volkswagen Audi A6L and the BMW Brilliance 5 Series Li. In contrast, the Red Flag H7 1.8T model has a clear advantage in price. However, there is a gap in terms of configuration and size compared with competing models. In fact, the sales of Hongqi H7 has not been optimistic since its listing, and the sales performance of several hundred vehicles per month is not good. The addition of the 1.8T model will enable Red Flag to further expand the private car market in order to get rid of the current sales valley as soon as possible.
German and two strong market segments
To sort out the new cars that will be launched this month, although the Volkswagen up! and BMW 2 Series convertibles are respectively mini-cars and compact coupes, the two models launched by the German two teams are aimed at the personalized segment.
In recent years, China's automobile consumption has begun to trend toward mid-size cars and SUV models. The sales of mini-cars are not optimistic. The industry generally believes that Volkswagen up! entering the Chinese market is an adventure. From the model data, the Volkswagen up! length and height are 3540mm, 1645mm, 1509mm, and the wheelbase is 2420mm, which is close to the body size of Changan Suzuki Swift, which is much larger than the size of Changan Suzuki Alto. However, the price range of 117,900 to 129,900 yuan has made it a high-end model.
In fact, at the price level, Volkswagen Up! The competitor after listing is clearly the Mercedes-Benz Smart fortwo. Volkswagen up! After the listing, it will focus on the personalized market of mini-cars. In the high-end mini-car market of 100,000 yuan, the sales volume of Smart fortwo is about 10,000 units. The public will compete for the Smart fortwo with the brand reputation accumulated in China for many years. Market share.
Another new model, the BMW 2 Series Convertible, will have a 2.0T high, low power and 3.0T engine in the power configuration, and will be matched with a 6-speed manual or 8-speed automatic transmission. The launch of the car will help BMW gain more share in this market segment, thus gaining an edge in the competition with the new Audi A3 Convertible.
Compact-class models have been replaced
For joint venture brands, compact models have always been the mainstay of sales. FAW-Volkswagen Sagitar and Shanghai GM Buick Hideo are also frequent visitors to the monthly passenger car sales charts.
The FAW-Volkswagen new Sagitar, which will be launched this month, was officially unveiled at the Guangzhou Auto Show last year. The new car will be equipped with Volkswagen's new EA211 engine, which has a significant improvement in power parameters compared to the current model. At the same time, the model will become the first model of FAW-Volkswagen with a new tail logo. According to the Volkswagen tail change regulation, the rear logo of some models will be changed to the identification system based on the engine torque value. There are 6 categories, namely 180, 230, 280, 300, 330, 380. For example, the new logo "230 TSI" indicates that the engine equipped with this model is a TSI engine with a torque of 230 Nm.
Compared with FAW-Volkswagen's new Sagitar replacement engine and tail, Shanghai GM Buick's new Yinglang changes more thoroughly. It is understood that the new Yinglang adopts the same platform as Shanghai GM Chevrolet's new Cruze, and the power is matched with the new powertrain of “1.4T+7-speed dual clutch” and is put into production at the Shanghai General Motors Wuhan plant.

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